In 1978, the Italian motorcycle manufacturer launched the Moto Guzzi 254, a four-cylinder motorcycle also known as the Benelli 254 or Benelli 250 Quatro. It was in its second year of production and packed the exact specifications as the previous model without modifications.
In the 1970s, the car manufacturer Alejandro de Tomaso bought both Moto Guzzi and Benelli companies. From that point, Badge engineering was used, resulting in numerous models sold under both brand names.
The bike was designed by Lino Tonti and styled by Paolo Martin. It was presented at the 1975 Milan Motorcycle Show and released into production in 1977. Although it was a four-cylinder machine, it was different in design than the larger 500/4 model.
In the visual department, the bike had standard features, such as a large round headlight on the front, a small-capacity fuel tank, a one-piece dual seat, a four-into-two exhaust system, and six-spoke lightweight aluminum wheels.
Unlike the Benelli version, which aimed at the sports market, the Moto Guzzi 254 aimed at a more touring-oriented market. Also, the Guzzi version packed six-spoke wheels, while the Benelli model had three-spoke wheels.
As for the power figures, the 1978 Moto Guzzi 254 had installed a 231cc two-stroke air-cooled four-cylinder engine underneath its fuel tank, fed by four Dell'Orto carburetors, delivering 28 hp with a peak force at 10,500 rpm.