Opel have named singer/song writer Katie Melua as their new brand ambassador. The collaboration will come together with Katie’s 2011 tour of her latest album; ‘The house’. The tour will cover 50 European cities starting in Germany on the 9th of March.

Katie Melua and Opel share environmental concerns

It’s not the most obvious collaboration, that of a vehicle manufacturer and a singer and it will be interesting to see just how much positive association the two parties can gain from this partnership. Opel note that: “The key brand values in our strategy are innovation, dynamics and emotional design – as well as consistent environmental awareness and social responsibility. We are committed to these values and Katie Melua stands for them in a very credible and authentic fashion”

Both Katie Melua and Opel have environmental awareness as pretty much their only common ground, so hearing the other comparisons is a bit of a stretch. That said though, everyone seems to like Katie Melua so it can only bring good things to the Opel Brand. One would however have thought that a far more obvious partnership would have been that of Katie Melua and a Chinese bicycle manufacturer…