zzdcar
Home
/
Reviews
/
Buying
/
Toyota Wants To Expand The GR Sub-Brand To More Cars
Toyota Wants To Expand The GR Sub-Brand To More Cars-June 2024
2024-02-19 EST 22:09:31

GR Yaris

The last couple of years Toyota’s Gazoo Racing, or GR, has been pretty busy. Between the Supra models, the not-for-us GR Yaris, and the new GR 86 Toyota’s performance sub-brand has its hands on everything driver-focused. Now, through , we’re learning that Toyota wants more GR cars. And yes that applies to cars specifically.

Speaking to Motor Trend, Toyota VP of sales for North America Bob Carter emphasized for people not to expect GR to be put on SUVs. While not ruling out SUVs in the future, cars will be GR’s focus right now, he essentially said their high centers of gravity don’t mesh well with sporty driving:

“I don’t want to eliminate anything, but initially no. The importance is exhilarating driving. When you go to SUVs you have higher center of gravities and it’s just not conducive. Nothing is off the table, but initially, you can expect it to be a car-based vehicle. There’s still a market for that.”

2022 Toyota GR 86

Carter didn’t speak about which models could be coming with the GR badge next, though speculation has been that the Corolla hatch will be the next car to get the GR treatment. Toyota itself has helped fuel those rumors, asking customers directly if they’d be interested in a car and even going as so far has to have a GR .

Whatever GR car is coming next, Toyota has a large lineup for GR to choose from. They could go the predictable route and give us a GR Camry or Avalon. Hell, they already gave us TRD models of both of those. Personally, I’d like to see something crazy like a GR Sienna. Something you can haul the kids in and haul ass would be cool.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
At $12,900, Is This 2003 BMW M3 Drop-Top A Drop-Dead Good Deal?
At $12,900, Is This 2003 BMW M3 Drop-Top A Drop-Dead Good Deal?
Today’s M3 is a convertible that’s also been converted to a six-speed manual. Might that make it worth converting some cash to buy it? Different people like different kinds of dogs. That’s why they make them in so many different models. Some folks like big dogs. Others like little...
Jun 1, 2026
At $15,000, Could This Roush-Supercharged 2008 Ford F-150 Roust Some Interest?
At $15,000, Could This Roush-Supercharged 2008 Ford F-150 Roust Some Interest?
Ford’s F-Series may be the country’s best seller, but in stock form it’s not the hottest performer. Today’s F-150 seeks to address that inequity with a Roush Stage 2 supercharger on its 5.4-liter V8. Let’s see if you can get pumped up over its price. If it hadn’t been...
Jun 1, 2026
Will It Be Possible To Buy A New Bronco And Resell It With Minimal Loss?
Will It Be Possible To Buy A New Bronco And Resell It With Minimal Loss?
As Jalopnik’s resident expert and a professional car shopper, I get emails. Lots of emails. I’ve picked a few of your questions and will try to help out. This week we are discussing the resale value on the new Bronco and whether or not those “monitor” devices for insurance...
Jun 1, 2026
Meet The Bonkers Home-Built Wedge And The Man That Drove It 5,000 Miles In A Road Rally
Meet The Bonkers Home-Built Wedge And The Man That Drove It 5,000 Miles In A Road Rally
I think most of us oil-soaked gearheads can appreciate the charm and novelty of a really bonkers one-off car. Even if the design is confusing or downright ill-conceived, you have to respect the effort and force of will it takes to build a whole idiosyncratic car from, essentially, scratch,...
Jun 1, 2026
At $9,500, Could You Get Carried Away With This 1985 VW T3 Transporter?
At $9,500, Could You Get Carried Away With This 1985 VW T3 Transporter?
While rare on these shores, today’s Single-Cab Transporter has a design that should appeal to many. Let’s see if its price proves just as appealing. If you’ve seen the movie The Bling Ring, then you’ll know that some people will stoop to damn near anything to get their hands...
Jun 1, 2026
2020 BMW Z4 M40i Jalopnik Review: Now I Hate Myself
2020 BMW Z4 M40i Jalopnik Review: Now I Hate Myself
The 255 horsepower, four-cylinder is a fun but relaxing pricey roadster. But I drove the hotter, more powerful 382 horsepower this summer, and my feelings were too complicated by the end to be able to face myself. (: BMW lent me a 2020 Z4 with a full tank of...
Jun 1, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved