Ford has announced that it will offer the MyFord Touch infotainment system for the 2014 Ford Fiesta. The MyFord Touch infotainment system builds on the success of the familiar Ford SYNC in-car connectivity system and features improved voice recognition, navigation and phone pairing.

??New Features for 2014 Ford Fiesta

The MyFord Touch infotainment system will be paired with a new 6.5-inch LCD touch screen and will feature simplified Bluetooth phone pairing and more natural voice recognition. For example, drivers now only have to say ‘play’ when requesting a specific artist, song, album or genre of music. The system also uses the latest version of Nuance’s speech software, VoCon 3200 V4.2 which improves overall voice recognition performance.

A flattened audio command structure allows users to simply access audio sources such as ‘Radio’ and ‘Sirius’. Users now only have to say ‘AM 760’ or ‘CNN’ to access those sources. Navigation controls have also been simplified with an improved destination entry screen that makes it easier to enter a destination address.

More than five million vehicles have been sold with the Ford SYNC in-car connectivity system since its launch in 2008 and the MyFord Touch infotainment system seeks to make technology affordable and accessible to everyone.

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles. MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd” says Michelle Moody, Ford cross-vehicle marketing manager.