The 2014 Ford Figo Concept was revealed by the American car manufacturer at the Taj Hotel in Delhi, India. Cars.co.za was one of the few media invited to attend the liveunveiling.

The Ford Figo is an important model for the brand and represents a big chunk of both local and Indian B-segment sales. Given the fact this segment is rapidly growing, the future of the Figo needs to be secured. This question of longevity is partly answered by the 2014 Ford Figo Concept.

2014 Ford Figo Concept design

It features the same aggressive styling on the front end as the current generation Ford Fiesta, but if you were expecting a stylish hatchback, you’re going to be a little disappointed. The Indian market has a special emphasis on practicality, so the car you see here is a sedan. Usually there’s a negative aspect to B-segment sedans as they tend to be rather boxy, but this is rather pleasant and disapproves the thought process of sedans compromising intellectual design. The 2014 Ford Figo concept design is refreshing and upmarket and was penned by Egyptian-born US-based Ford designer Ehab Kaoud.

Currently there’s no talk on engines or detailed specification, but I can tell you the Americans are keen on putting in a fair whack of technology into the 2014 Ford Figo concept. Things like places to charge and mount mobile Mp3 players and phones are considered through use of a rather clever device dock and there’s a strong emphasis on space. Given the current crop of great motors found in the Ford EcoSport and Fiesta, it would be no surprise to see the little 1.0-litre Ecoboost motor doing duty.

Watch this space. I predict we’ll see a production version of the 2014 Ford Figo concept within a few months. It’s great to see cheap and affordable vehicles which don’t look cheap and affordable. In the meantime, Cars.co.za will be heading to the Delhi Auto Show on Wednesday to bring you the latest concepts and news.