Chevrolet has teamed up with Motorcross rider Ricky Carmichael to bring out the Colorado Performance Concept which will debut at this year’s SEMA show.

Chevrolet Colorado Performance Concept designed for active lifestyles

The concept is said to “illustrate the lifestyle-supporting capability of Chevrolet’s new midsize pickup truck,” while also showcasing some of the accessories that may become available in the near future.

With a number of its styling cues coming from the 2015 Colorado, the model additionally featuresa bespoke matte grey paint complimented by high-gloss silver and yellow graphics, and 17-inch alloy wheels with yellow accents wrapped in rugged Goodyear Duratec tyres. There’s also a matching Super Air Nautique 210 boat and trailer.

The interior features yellow accents and Carmichael’s racing number four embroidered on the front headrests. It also features innovative technology such as Chevy MyLink with a built-in 4G LTE Wi-Fi hotspot, Lane Departure Warning and Forward Collision Alert.

The vehicle also features the company’s patent pending GearOn accessory system, which can hold large items such as bikes, boards and kayaks above the bed and allow smaller items such as tents and sleeping bags in the bed. It can even accommodate 4-by 8 sheets of plywood above the wheelhouses, and use the box’s four permanent and 13 moveable tie-down provisions to allow for a variety of secure and convenient cargo stowage options.

Under the hood of the Colorado Performance Concept is the 3.6-litre V6 engine that delivers 227 kW and returns 9L/100 km on the highway for 2WD models, while also boasting 3175 kg of maximum trailering capability.

“You can’t own a lifestyle product like the Super Air Nautique without the assurance of a strong, confidence-inspiring truck to haul it to your favourite lake,” said Chevrolet trucks senior marketing manager John Fitzpatrick.

He added, “The Colorado rewrites the book for midsize trucks, delivering unprecedented performance and capability for people who need the versatility of a truck in a smaller package than a full-size pickup.”