A Wisconsin Ford dealership's idea to make an "Aaron Rodgers Edition F-150" wasn't bad per se, but their execution was lacking. The metaphors, they write themselves.

While we "" vehicles too often these days, I could totally see Wisconsin pickup truck buyers being enticed by association with a Super Bowl-winning Green Bay quarter back. But the glam fades pretty fast on grey paper.

Who remembers the Jack Nicklaus Signature Series Lincoln Town Car? Or maybe the Oleg Cassini AMC…

Pro tip to dealerships everywhere: if you want to add Super Bowl MVP-cache to your cars, try a little harder than some stale highligher and a shitty web page.

At present, the for this truck features the picture above, a picture of an F-150 interior door panel, a close-up on the numerical combination lock, and two shots of the infotainments screen.

If you want to be one of the "lucky few" to own an Aaron Rodgers F-150, the "internet price" is $46,596. The truck is a 2014 SuperCrew Lariat with a 3.5.