zzdcar
Home
/
Reviews
/
Culture
/
After Dismal Sales, Honda Finally Stops Selling The 2020 NSX In Japan
After Dismal Sales, Honda Finally Stops Selling The 2020 NSX In Japan-July 2024
2024-02-19 EST 22:12:24

2020 Honda NSX

and the Japanese site report that Honda has ceased sales of the 2020 model year NSX. While this may not seem like a big deal because it’s a previous model year, it highlights the low sales the NSX has had even in its home market.

According to Honda, though sales have stopped, production has not. The NSX is still being made for other markets, including the U.S. where it’s sold as an Acura. — and there isn’t an option to choose the ’21. Weirdly, if a Japanese customer finds a 2020 model left over in dealer stock, they can have it on a subscription basis, Carscoops said.

Could this point to the NSX being entirely discontinued in Japan? Maybe. But it does point to the low sales the hybrid supercar has had since its long-awaited introduction. Sales numbers for the JDM NSX are hard to find, but what I did learn was that Honda sold a grand total of nine NSXs in Japan in January 2020. Honda was shooting for 800 cars a year, with 6,000 in the first three years. Also, keep in mind that .

Advanced Sports Car Concept

The world waited years for the third-generation NSX as it changed from concept to production. It started life as a concept called the ASCC, or Advanced Sports Car Concept, way back in 2007. That concept was powered by a V10. Honda’s CEO at the time told the public that the car would be coming to market by 2010. Development mules started to be seen running around the Nürburgring in 2008.

However the world’s financial crisis affected Honda, and the company announced that the development of the NSX had been canceled. Then 2010 came, and all of a sudden Honda was racing the NSX. Called the HSV-010 GT it was powered by a specially developed 3.4-liter V8. Not long after that, in late 2011, reports came that the NSX was in development again. When the North American International Auto Show rolled around in early 2012, Acura debuted the NSX concept. Even after all of that, it was another three years before the production NSX made its debut at the 2015 NAIAS.

2021 NSX in Long Beach Blue Pearl

Since its debut, sales have never been that great. Granted it’s a low-volume, six-figure hybrid supercar that’s sold by a brand that hasn’t been taken seriously as a luxury player for years. But still. Here in the U.S., and as is the case with most models’ debut, its best year was its first year, 2016. . In 2017 there was a sales increase of 117 percent to 581 units. . A 40 percent rebound . However, 2020 . Only a handful are being sold every month.

Could we be seeing the end of the vaunted NSX? It’s hard to say. While Acura seems to be trying to get its performance mojo back with its A-Spec and coming TLX and MDX Type S models, a six-figure sports car that’s selling a few a month might not make financial sense for too much longer. So if you have the means, please go buy an NSX. We might not see anything like it again from Honda.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Jul 18, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Jul 18, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Jul 18, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Jul 18, 2025
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Jul 18, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Jul 18, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved