What’s that? Airbus is doubling down on its ? Cool! Just what 2017 needed: Yet another wishful plan in the near 100-year quest to make flying cars a reality. Will it happen? (Probably not.)

Airbus formed a division called Urban Air Mobility, reports, and — in an act of media-hype that momentarily stupefied me — it apparently has some ideas: A “vehicle to transport individuals,” as the news agency literally put it, along with “a helicopter-style vehicle that can carry multiple vehicles.”

I believe these concepts are known, respectively, as a “car” and a “helicopter.” Will the Vehicle To Transport Individuals fly? It’s not exactly clear. So what are we talking about here? A flying helicopter? OK.

From the story:

“One hundred years ago, urban transport went underground, now we have the technological wherewithal to go above ground,” Airbus CEO Tom Enders told the DLD digital tech conference in Munich, adding he hoped the Airbus could fly a demonstration vehicle for single-person transport by the end of the year.

“We are in an experimentation phase, we take this development very seriously,” he said, adding that Airbus recognized such technologies would have to be clean to avoid further polluting congested cities.

It’s unclear if Airbus plans to make its prototype similar to the one it , but the point is it’s still not feasible. We’ve been talking about , and what needs to be tackled to actually use one in public... well, it’s a stretch. If it’s reliable, that’s important, but the Federal Aviation Administration also has to approve it. So: a stretch.

Enders also pitched the idea as being a weird form of austerity. If we can fly, he says, why take care of the roads?

“With flying, you don’t need to pour billions into concrete bridges and roads,” he said, indifferent to the fact the auto industry is simultaneously on a quest to bring autonomous vehicles to the market as soon as possible, while also neglecting the fact that . Meaning: We’ll still need roads.

There’s more. Reuters says the objective for Airbus is to allow people to book a vehicle using an app, because Mobility requires an app.

Anyway, flying cars . Cool.