Rumours of Alfa Romeo’s demise have been greatly exaggerated as the Italian brand will be launching a new model every year until 2026.

Picture credit:S. Baldauf/SB-Medien. We have paid for these photos and at the photographer’s request, have watermarked them.

Now that Alfa is part of the Stellantis Group, which comprises Peugeot, Opel, Citroen, DS, Jeep, Fiat, Alfa Romeo to name but a few, attention turns to keeping that brand profitable.

The Peugeot/Opel/Citroen side of the business is booming in continental Europe, with sales in high numbers. Certain products like the Peugeot 2008 and Opel Corsa are nestled comfortably in the top-10 sales charts and demand has never been better. With such success, Stellantis hopes to turn Alfa Romeo around and replicate some of that success.

Chatting to Automotive News Europe, Alfa Romeo boss Jean-Philippe Imparato confirming the Italian brand will have a product launch every year until 2026. First out the blocks will be the Alfa Romeo Tonale, a compact SUV. It has been delayed due to unsatisfactory electrification and Imparato confirmed he wants the new Tonale to be sportier than the Peugeot 3008. We, therefore, assume the two models will be sharing the latter’s PSA EMP2 platform.

At the SA launch of the revised Alfa Romeo Giulia and Stelvio models, a local Stellantis representative confirmed the Alfa Romeo Tonale will have a global reveal in March 2022 and if all goes according to plan, will be touching down in October 2022.

As for the other four new Alfa products, very little is known. We reckon there’ll be at least another SUV, either smaller than the Tonale (think Fiat 500X/Jeep Renegade/Peugeot 2008 size) or bigger than the Stelvio (potentially an Alfa Romeo version of the Jeep Grand Cherokee L). Of course, every petrolhead is hoping for a return of the iconic GTV badge for one last blast before the brand goes completely electric from 2027.

Further Reading

Meet Stellantis and its giant portfolio of brands

Giulia and Stelvio launch review

Alfa Tonale leaked