Apple is still trying to make a car. Rumors about the tech giants’ automotive exploits have been years, with talks of autonomy to an EV. The company is still hiring, though. As recently as last week, said that executives were leaving the company’s autonomous car program. To make up for that, that Apple has hired Ulrich Kranz.
If you’re unfamiliar with Kranz, he has a long resume: He worked at BMW for over 30 years and was the head of the team that developed what would eventually become BMW’s i line of EVs, specifically the i3 and i8. He left BMW to be the chief technology officer at Faraday Future, but had along with Stefan Krause, also at Faraday at the time. Kranz and Krause went on to cofound Canoo and Kranz ended up .
Why would Apple hire a man who just left the company he co-founded two months ago? It’s possibly a sign that Apple is getting serious about its car program. Bringing in industry veterans with the know-how to make things happen could mean its program is ramping up. But Kranz has been an executive and founder at two troubled EV startups. are . Canoo’s are just beginning with a series of high profile exits, including Kranz himself, a after t regarding its $2.4 billion merger. Any normal person would struggle to get a job with a resume like this. Hopefully, Apple knows whats it’s doing.