zzdcar
Home
/
Reviews
/
Buying
/
Are Employee Pricing Sales Really a Good Deal?
Are Employee Pricing Sales Really a Good Deal?-March 2024
2024-02-19 EST 22:09:46

As Jalopnik’s resident car buying expert and professional car shopper, I get emails. Lots of emails. I’ve decided to pick a few questions and try to help out. This week we are discussing employee pricing programs, Lemon Law cars that are certified, and the best time to buy a used car.

First up, are all those employee pricing sales that pop up this time of year actually good buys?

Question for you regarding OEM employee discounts: are they actually good deals, or am I better off just negotiating with the dealer as a regular customer?

My curiosity was sparked recently by the ads GM has been running advertising that “everyone” gets the employee discount on select 2018 models (which just sounds like any other manufacturer incentive program). One commercial advertised a stacked discount of around $11k on a new Suburban, and another showed $4k off a new Equinox (screenshot attached). These seem fine, but they don’t seem like remarkable deals. Other OEMs offer similar programs (e.g. Ford X Plan), but are they really that good?

These programs can be confusing and it really depends on the tier of the program. Most supplier pricing programs or sometimes called friends and family programs, like Ford’s X Plan, and don’t offer particularly awesome deals. Dealers that want to offer an aggressive deal will usually match or beat the pricing on that tier anyway.

However, employee pricing is a tier better and are usually pretty good deals. It’s sometimes possible to wiggle a bit below that depending on the car and the region, but there is usually not thousands of dollars worth of additional discount to be had. Basically, the manufacturer is incentivizing the dealers to sell these cars at a loss, but all that discount isn’t coming out of the manufacturer’s pocket, the dealer has to contribute as well.

If you are in the market for a domestic car now is a good time to jump on a deal, just make sure you shop the numbers carefully and get everything spelled out.

Next, can a Lemon Law car qualify as a certified pre-owned model?

I’m looking at a used BMW M235i X-drive. I found one local that is CPO that I’m interested in. However, when I checked the CarFax on it, it had an alert that it was a lemon law buyback. Looking at the history it seems there as an electrical issue that caused the car to overcharge.

Is that a deal killer? I have no idea how insurance companies handle that scenario. Is the fact that it’s CPO (5 years / unlimited miles) compensate for the buyback? The price is below market, I assume in part because of the buyback.

On the surface, this does seem strange. Normally a serious blemish on the history report would disqualify a car from a certified program. However, does not indicate that a car would need a clean history to qualify. The only key prerequisites are age, miles, and a “vigorous inspection.” So on the one hand if this car did qualify you would be covered. On the other sometimes you get what you pay for and the lower price may come back to bite you later when you go to trade it in.

And finally, does the end of the year matter on used cars?

My wife and I are kind of in the market for a used Toyota Sienna minivan, but there is no rush. The cars we have both run well but one is 10 years old and the other is 11 and both could start to go south anytime. As this is more of a “want” than a “need” purchase so I am interested in trying to time it to benefit myself as much as possible. My wife mentioned trying to buy before the new year, but I believe that you wrote once that that wasn’t the best time. Is it better to try to time the dealer’s fiscal year, the brand’s quarter or some other mark?

Typically, the theory goes that dealers want to hit sales goals for the end of the month and end of the year, so they should be more willing to discount a car in order to score a sale. However, the used car market is not really impacted by seasonal discounts, rebates, and programs from the factory level that can help lower a transaction price.

As I’ve mentioned many times before, While a dealer looking to make or exceed their sales quota for December may be willing to toss you an extra discount on a pre-owned model, it’s not going be dramatic. Remember, sometimes dealers are more willing to deal on a unit they know is problematic, in the hopes that someone jumps on a deal and doesn’t take the time to inspect the car. So be careful if they are a little too quick to throw out a big discount. On a pre-owned model, the key here is to find a car that is the best value when it comes to condition, miles, and price.

Got a car buying conundrum that you need some assistance with? Email me at [email protected]!

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
For $6,500, How About This Low Mileage 1981 Chevy Caprice Diesel?
For $6,500, How About This Low Mileage 1981 Chevy Caprice Diesel?
Are you a disappointment to your elders? Maybe it’s the car you drive. Buy today’s Caprice and make a connection with the oldsters, that is if they don’t think you paid too much for it, kiddo. Speaking of old, yesterday’s had been on the market for a full month before...
Mar 30, 2026
How Far Should You Travel To Get The Best Deal On A Car Purchase?
How Far Should You Travel To Get The Best Deal On A Car Purchase?
The car market is more like real estate than a lot of people realize; location has a lot to do with how much you will pay. The good news is if your local market is tough, you can buy a car from wherever you want. How much you can save...
Mar 30, 2026
The Ten Crappiest Cars On Craigslist Right Now
The Ten Crappiest Cars On Craigslist Right Now
Finding a well-kept car on Craigslist isn’t the easiest thing in the world. For that you can probably thank the overpopulation of insanely crappy cars, like these 10 majestic crap-heaps. Please, God, somebody, turn the damn Fast and Furious ricer knob down on this poor 1999 Honda Accord. $3500 “Lambo...
Mar 30, 2026
For $7,250, Decide If This 1977 Mercury Monarch Rules
For $7,250, Decide If This 1977 Mercury Monarch Rules
A Chimera is a mythical beast that’s both one thing and another. Today’s Mercury is a car that’s an example of ‘70s fanciness and of that era’s performance potential, truly a chimeric mix. Let’s see if its price doesn’t make it just another crazy mixed up kid. Hey, you hungry?...
Mar 30, 2026
What Would You Say To $3,500 For A Long Slumbering 1970 Volvo 164?
What Would You Say To $3,500 For A Long Slumbering 1970 Volvo 164?
The ad for today’s 164 claims it’s a real clean car and has been under non-operational license since Nineteen Eighty Three! We’ll just have to decide what it’s worth to wake up Rip Van Volvo. Man, you just were not having it last week. There was so much Crack Pipe...
Mar 30, 2026
For $8,995, This 1986 BMW 535i Could Be Your Euro Thrash
For $8,995, This 1986 BMW 535i Could Be Your Euro Thrash
Here in the U.S., when you’re under 25 it’s tough to rent a car. It’s even tougher to import a foreign car here that’s under 25. Today’s BMW is over 25 and that’s why it’s here. Let’s see if its price makes it worth keeping around. Ring, riiing, RIIIIIIIIIIIIIINNNNNNGGGGG, bup,...
Mar 30, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved