Like the Suzuki Samurai before it, today’s Daihatsu Rocky was an entry into the 1980s American small SUV market. These days the Suzuki is coveted while the Rocky is almost forgotten. Let’s see if its price might make this one worth remembering.

This year — 2023 — marks the 100th birthday of Triumph’s first car, the 10/20. It’s also just a year shy of 40 years since the company produced its last-ever car, a re-badged Honda Ballade, known as the Acclaim. Even before that, Triumph left the States, and the 1 we looked at yesterday represented the marque’s swan song here. Rare, well-kitted, and seemingly in need of little, our TR8 struggled in both comments and the vote to support its $14,900 asking. Ultimately, that fell in a 56 percent No Dice loss, closing yet another chapter on the ill-fated British brand.

So, on to today’s puzzle; was the named for the Sylvester Stallone movie character or for the bosom buddy of the cartoon moose, Bullwinkle? I’d like to think the latter.

Whatever the inspiration, the little Jeep-let was one of two vehicles that marked Daihatsu’s debut in the U.S. auto market in 1988. The other was a car called the Charade, an odd choice considering that Merriam-Webster says that could mean an “empty or deceptive act or pretense.” Perhaps that was not the best foot forward for an unknown car company. Daihatsu struggled for five years with just the two models until finally giving up on U.S. sales in 1992.

Daihatsu delivered just under 7,500 Rockys to America during that brief stint. All, like this blue and silver edition, were two-door 4x4s with a removable roof panel and rear cap. The glass on the curbside-opening rear door is also removable, giving the Rocky a completely open rear half. Not to fear, however, there is an awkwardly-placed roll-over bar at the back to keep passengers safe in the event of unplanned acrobatic maneuvers.

That’s even less of a problem on this Rocky since there is no rear seat. The front buckets are in place but do look a bit rough, with the driver’s side wearing an ill-fitting cover and the passenger side missing its headrest. The rest of the interior shows its age with a bit of broken plastic marring the dash and the floor covering looking like it came out of a kennel. None of that will matter, though, since there’s an inclinometer on the top of the dash and that’s one of the coolest bits of kit imaginable.

The exterior seems to be in better shape than the interior, although there is a bit of surface rust plaguing most unpainted surfaces. The tires look to have plenty of tread and while the steel wheels look like they’ve lived a hard life, they don’t seem unsafe. A tow hitch in the front indicates this may have at one time been a motorhome follow-along.

Power is provided by a 95 horsepower 1.6-liter SOHC four. Behind that sits a five-speed manual and two-speed transfer case feeding the ponies to all four wheels. According to the seller, the engine has been “freshened up” with new plugs, wires, and fluids, plus a tune from a mechanic. There are 160,000 miles on the clock and everything is promised to be in working order. It comes with a clean title and current registration. The reason given for the sale is a lack of room for the Rocky within the seller’s collection. The seller says that owing to its rarity, the asking price is a firm $5,000. They want it to go to “someone who will appreciate it and drive it,” although I’m betting anyone who shows up with the five grand and makes it rain will be able to take this Rocky home.

What’s your take on this little Daihatsu and that $5,000 price? Does that seem fair for a snapshot of ’80s automotive history? Or, is that price a rocky start?

You decide!

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H/T to Gary Park for the hookup!

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