The BMW M4 Convertible advert aired in the UK has been banned after it was believed to have solicited unsafe driving and was socially irresponsible.

The advert shows the alternate lifestyles an M4 convertible owner can adapt to, either cruising the country hills or suiting up for the racetrack. The Advertising Standards Authority in the UK claim that the scenes look too similar saying that ‘we considered that in some shots it was unclear as to which setting was being shown. Although we acknowledged the capability of a car could be demonstrated in a track setting if it was obviously not in use as a public highway, we considered that the editing of the ad blurred the distinction between track and road.’

BMW’s response was to the contrary and stated‘the advert differentiated clearly between the sedate cruising of one M4 on public roads, where the Highway Code was obeyed at all times, and the on-track element. The sections of the ad featuring the car on a race track were clearly differentiated through the red curbs on the closed track and the driver in protective clothing, including a full-face helmet’.

Take a look at the video below of the M4 Convertible and decide for yourself whether you think it should have been banned or if it is just another case of nannying.

Banned BMW M4 Convertible Video