German carmaker BMW is forging ahead with its electric-car offerings and in an effort to make them part of the family, the brand is releasing an M Performance Parts catalogue.

With the car industry focusing on electrification, attention is now turning into making the cars more acceptable to the masses, more mainstream and the norm, as opposed to the current offerings which, based on public perception, seem far removed from the current crop of ICE vehicles.

BMW’s radical offerings of the i3 and i8 have been on sale for some time, with the latter bowing out fairly recently, but even by today’s standards, they’re so far removed from mainstream motoring just going on design alone.

With the BMW i4 Gran Coupe, BMW hopes to target the mainstream masses as opposed to the early adopters, and with the i4 M50, offer the first-ever electric performance model from BMW M. With BMW M and BMW M Sport products comes the M Performance catalogue which highlights some tasty visual goodies that will make your car stand out from the rest.

Thanks to BMW Sweden, we can see the really cool additions BMW M is cooking up for the i4 M Performance. If you love carbon fibre, you’re in for a treat as the grille, diffuser, trunk spoiler are all offered. Inside, there’s a gorgeous alcantara M Sport steering wheel and carbon fibre gear selector.

Also on offer are 20-inch M Performance alloy wheels which are finished in Bicolor Night Gold.

The BMW i4 M50 has been confirmed for a South African market introduction and will be arriving in 2022, along with the BMW iX. As a reminder, the i4 M Performance features 400 kW, xDrive and a range of 510 km. It’ll be quick too, with a claimed 0-100 kph of 3.9 seconds.

Further Reading

BMW i4 M50 specs confirm huge power

BMW i4 First details released

8 Cool Things: BMW iDrive 8

BMW iX Coming to SA in 2022