The BMW Group began the new year with a strong increase in sales of 16.6%. A total of 82,120 BMW, MINI and Rolls-Royce automobiles were delivered to customers worldwide in January (prev. yr. 70,419).

BMW sales shows strong growth for 2010

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing said, “We started the new year well with healthy growth in sales, and are continuing the upward trend of the last few months. We have set ourselves ambitious goals for the full year 2010. Thanks to the large number of new, highly-attractive models, such as the new BMW 5 Series and the MINI Countryman, we are aiming for growth in the single-digit percentage range for 2010, and intend to sell more than 1.3 million vehicles.”

In the month under review, BMW sales climbed 15.9% to a total of 69,852 (prev. yr. 60,262). Strong gains were again reported by the major series, including the BMW 7 Series with 4,742 deliveries (+89.8% / prev. yr. 2,498), and the BMW X5 and X6 models with a combined total of 10,565 (+9.3% / prev. yr. 9,665) deliveries. The BMW Z4 was also among the growth drivers with 1,552 (+278.5% / prev. yr. 410) deliveries. All three model series remain clear global market leaders in their segments. BMW also made gains with what is traditionally its largest-volume model series: Volumes for the 3 Series rose by 7.1% overall to reach a total of 22,501 (prev. yr. 21,001) deliveries in January.