zzdcar
Home
/
Reviews
/
Buying
/
Check Out This Argument I Had With a Dealer About Deceptive Advertising
Check Out This Argument I Had With a Dealer About Deceptive Advertising-July 2024
2024-02-19 EST 22:09:16

Image for article titled Check Out This Argument I Had With a Dealer About Deceptive Advertising

Navigating the minefield that is car shopping shouldn’t be as difficult as it is for most buyers. Some dealers make it easy, . One of the most frustrating aspects is when buyers see a car for sale online, only

Recently, I was shopping for a used Infiniti crossover for a client. He was a bit particular about his color and options combos, so that narrowed the inventory down. I spotted what looked like a very competitive car at an Infiniti dealer in Texas: It had reasonable miles and was advertised as a Certified Pre-Owned car.

Now, I’ve done enough business in Texas to know that a lot of the dealers in that state like to get a bit creative with their add-ons and accessory packages. If an advertised price seems a bit too good to be true, it probably is.

I spoke with a salesperson and confirmed the car was indeed available, then I asked him if their total price consisted of the posted price plus tax, DMV, dealer fees, but no other charges.

He said, “Oh, yeah, it’s just the internet price plus tax and fees. Nothing else.”

But then he hit me with this: “We also give the customer the opportunity to buy the certified warranty at an additional cost.”

I said, “Hold up a second, are you telling me the car that is being advertised as a CPO car does not include the CPO warranty?

The salesman said, “Well, it qualifies for the CPO, but the warranty is extra.”

I’ve been down this road before with a few other dealers, and while the vast majority of stores do the right thing and sell a car with a Certified warranty if it is indeed advertised as such, some places try to use this as bait to extract some extra cash from the buyer. This, of course,

I then informed the salesperson, “If you are advertising this car as CPO and not including the warranty in the price, you violating advertising regulations.”

At that point, he got a bit flustered and said, “Sir, I don’t know anything about that. You need to talk to my manager. I’ll have him call you.”

While I was waiting for the manager to get back to me, I did some research on the Texas DMV website about the advertising laws in that state. . Then the manager called and asked what he could do to help close the deal. I explained to him that if this car is being advertised as Certified but not actually sold with the warranty, we are going to have a hard time coming together for a deal and that he could be in violation of both state and federal regulations. He told me that his entire dealer group does things this way.

Here’s how I explained it to him:

If you went to Burger King and saw the Bacon Double Whopper on the menu for $4.99, ordered that sandwich but the worker said that the bacon is an extra dollar, you wouldn’t be too happy about that, because you expected the bacon to come with the burger at that price. That is how it is advertised. According to FTC rules, Burger King has to sell you the Bacon Double Whopper with bacon at that advertised price. And this car that is advertised as CPO must come with a full warranty at the advertised price. Do you understand what I’m saying?

The manager tried to retort by saying, “Well, when I go to Chipotle and order a burrito, they charge me extra for the guacamole.” I asked him if the guacamole was included in the menu description of his burrito. He said, “No, of course not.”

I responded with, “See, that’s exactly what I am talking about. Chipotle can charge extra for guac because they aren’t telling you it comes with your burrito. You can’t charge extra for the CPO because you are advertising it to customers with that already included.”

I don’t know if my fast food analogy worked, or if the fact that I cited Texas Admin Code 215.250 regarding false advertising from dealerships got the job done, but the manager eventually relented and sent me a quote on the car with the certified warranty included in the price.

Of course, once I relayed this story to my customer, he was rightfully hesitant to do business with this dealer and had me search for other leads. I ended up finding a newer car at a much more cooperative dealership.

The problem here is that consumers shouldn’t have to be well-versed in advertising regulations to guarantee they aren’t getting taken for a ride. I can only imagine how many customers this dealer group has ripped off over the years. Even though the car market is slowly improving, some stores still think they hold all the cards in a seller’s market. While dealers can legally sell whatever products they have for whatever price they want, they can’t charge customers extra for things that are already included in their ads. , and

Tom McParland is a contributing writer for Jalopnik and runs AutomatchConsulting.com. He takes the hassle out of buying or leasing a car. Got a car buying question? Send it to [email protected]

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Someone Willingly Paid $16,000 For A Maserati Ghibli On Cars & Bids. Don’t Make The Same Mistake
Let’s cut right to the chase: buying a is not a good idea unless you have deep enough pockets for the upkeep. For those not in the know, they’re sirens. They draw you in with their premium Italian image and sweet songs of and then go in for the...
Jul 8, 2025
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
Which One Of You Suckers Is Going To Pay Over $32,000 For A 25-Year-Old Toyota 4Runner
The (and Tacoma) have a death grip on used values. It’s been this way for years. Go ahead, go try and buy any TRD trim that’s a couple of years old; it’ll cost you as much as a new one — not that you could buy a new one...
Jul 8, 2025
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
At $5,900, Is This 1984 Nissan 720 4X4 A Solid Deal?
According to its seller, today’s Nissan 4X4 shows “pride of ownership.” Let’s see if it would take swallowing one’s pride to pay its asking price. Opinions were split on how well the design of yesterday’s has held up over the years. Some of you commented that the design still...
Jul 8, 2025
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
At $18,500, Would You Lean Toward Buying This 2022 Ford Mustang?
Today’s Mustang is being sold by a towing yard, which means it’s probably a lien sale. Let’s see if this clean title convertible is priced to put a new buyer on the hook. The general consensus on last Friday’s was that it would be the perfect car for someone...
Jul 8, 2025
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
At $8,600, Would You Go Topless In This 1994 Cadillac Eldorado?
The seller of today’s Caddy claims they should be selling it at auction but says who’s got time for that? Let’s see if we have the time for this custom convertible at its non-auction price. Many of you agreed that the $950 asked for yesterday’s was “chump change.” Even...
Jul 8, 2025
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
At $950, Would You Go All-In On This 1984 Plymouth Colt GTS Turbo Project?
One of the calling cards of today’s Plymouth Colt is its “Twin Stick” overdrive gear change, which gives the car eight speeds going forward and two in reverse. Let’s see if this project car has anything else to offer. Just as Goldilocks discovered when appropriating Papa Bear’s lifestyle and...
Jul 8, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved