Chevrolet were not always the big brand in South Africa that they are today, only recently have they started to compete with the other top manufacturers in the South African car market. Their recent success is due to many different factors but two of the main components are the Chevrolet Cruze and the Chevrolet Spark which are great cars and have helped drive the brand onto South African roads. That and some seriously impressive marketing campaigns, especially for the Spark, which seems to be advertised everywhere these days. It makes sense then, that Chevrolet will produce a hatch model of the increasingly popular Cruze, which will target a different segment of the market.

Chevrolet Cruze explores Hatchback territory

Hatchback’s are popular the world over and in Europe represent 65% of the compact car market, which has over a quarter stake in the total car market. Figures for South African roads are likely similar, with South African’s love of anything with a hatch-back, and usually a VW symbol to go with it. The Chevrolet Cruze hatch maintains many of the styling elements of its sedan predecessor and will therefore retain the same recognizable look that the brand has established.

At the moment the Chevrolet Cruze Hatchback is still just a concept as it debuts at the Paris Motor Show. The car will go on sale around Europe in mid 2011 and fingers crossed will hit South African shores shortly after. Check back closer to the time for pricing and availability in South Africa.