General Motors South Africa’s (GMSA) Corsa Utility has once again taken top honours in the Synovate Quality Awards for 2009 in the half ton light commercial vehicle (LCV) segment.In addition, the Corsa Utility won the accolade for best overall LCV brand in the 2009 survey.

Corsa Utility a sales hit

Locally manufactured at the Struandale plant in Port Elizabeth, this popular half-ton has been South Africa’s market leader for 55 months in a row, breaking its own sales record in October 2009. Its previous best was between April 1998 and September 2002 when the Corsa Utility enjoyed an unbeaten 54-month record.

According to Malcolm Gauld, GMSA vice president of sales and marketing, the success of the Corsa Utility is ascribed to its superior built-in quality and superb after sales support its owners enjoy. “This feisty half ton has surpassed its competitors in the Synovate Quality Survey since 2005,” said Gauld.

The Synovate survey measures the number of problems new car owners experience with their vehicles in the first few months of ownership and includes interviews with 55 000 new vehicle owners.