zzdcar
Home
/
Reviews
/
Culture
/
Dealership That Had 2020 Toyota Supra Marked Up To Nearly $200,000 Sells It For $100,000
Dealership That Had 2020 Toyota Supra Marked Up To Nearly $200,000 Sells It For $100,000-May 2024
2024-02-19 EST 22:12:57

Image for article titled Dealership That Had 2020 Toyota Supra Marked Up To Nearly $200,000 Sells It For $100,000

It’s Toyota Supra season at dealerships, otherwise known as that time when your BMW jokes benefit from a slight renaissance in popularity—“Will they accept it at the BMW service centers? Ha, ha! Get it?”—before they get worn out again. But that also means it’s season, like this recent Supra listed by a Florida dealership for about $140,000 over MSRP.

The car didn’t sell for quite that much, but the dealership did tell Jalopnik that someone paid six figures for it.

We on Autotrader two weeks ago, listed by Toyota Kia of Vero Beach and marked up to a full $198,563 over its . The Launch Edition trim is reserved for the , and includes appearance features like red side mirrors, black wheels and special badges, making it super-duper special for people who care at all about that kind of thing. That means markups.

But in the week or so after we wrote about the apparent $200,000 Supra, its mysteriously dropped to $58,361—close to, if not exactly, MSRP, depending on how it was specced out. As of this writing, the listing is still there with that price on it.

Jalopnik called to ask about the massive price change last week and didn’t hear back, but a dealership representative said over the phone on Monday that the car had already been sold for $100,000. The representative didn’t say why the price was changed or why the listing was still up if the car was gone, other than telling Jalopnik that the current price on the listing is the car’s MSRP.

Looking at , $80,000 to $100,000 is where a lot of dealerships are advertising their red-mirrored Launch Editions. The listed MSRPs for those cars hover in the $58,000 range, so it makes sense that someone paid that much for the car in Florida. Supply and demand, you know.

While a $100,000 sale price isn’t as exaggerated as buying the car for far more than triple MSRP, where this Supra was originally listed, committing an extra $40,000 over MSRP to a car that will soon be all over the place just to get the special badges is, well, a commitment.

But as we all know, there are out there willing to make that commitment—even if they’re also committing to at least three months of BMW jokes along with it.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
May 13, 2025
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
May 13, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
May 13, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
May 13, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
May 13, 2025
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
May 13, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved