zzdcar
Home
/
Reviews
/
Trucks
/
Despite Flood Of Rumors, Ford Says 'No Small Pickups, No New US Ranger'
Despite Flood Of Rumors, Ford Says 'No Small Pickups, No New US Ranger'-July 2024
2024-02-19 EST 22:13:23

USA Today's car guy got one Ford's marketing executives to muse on the idea of a new, small truck "the size of the old Ranger" and we all got a little fired up. Unfortunately, Ford say that executive's views "are not shared by the company."

Here's the quote that's been floating around as attributed to Dave Scott, Ford Trucks Marketing Manager...

First of all, Healey was actually talking to Doug Scott, Ford Trucks Marketing Manager, and while it's a mistake I wouldn't crucify anybody for it's great for identifying all the news outlets who copy-pasted his story and hip-fire reblogged it.

Anyway, when Mr. Scott was asked about a "true small pickup" he said:

"We're looking at it. We think we could sell a compact truck that's more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U.S. to avoid the tariff on imported trucks," he says.

We'll sure "they're looking at it," they probably looked at a snow-plow package for the Fiesta before somebody flicked the lights on and sent the Qualudde-crushing Third Shift Ideas Guys home.

But the rest of that statement is pretty specific... thought maybe, just maybe this was a thing Ford was actually "mulling," but after getting in touch with the Ford Trucks Communications Manager if a new small truck was even remotely being considered the answer was stark:

"No. We are continuing to invest in and expand our F-Series lineup for the North American market and are confident that our new F-Series addresses the needs of the U.S. pickup buyer. Additionally, our Transit Connect lineup addresses the needs of buyers looking for utility in a compact size."

I can hear the skeptics already; "Hey, maybe that's what they WANT you to think!" Of course it is, it's the official company line (has been ). And Ford adhering to that is a lot more believable than one executive spilling the company's secret plans at a dinner party with journalists.

Doug Scott might be dreaming up some awesome ideas about mini-trucks, but they're only going to be hauling cargo in his (and our) imagination for the the foreseeable future.

Image: Andrew P. Collins. I'm getting good at PhotoShop, aren't I? Huh? Guys? (PickupTrucks.com's Mark Stehrenberger did a way better illustration, you can see it .)

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Trucks
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
The Nissan Navara Was The Overdue Frontier We Deserved A Decade Ago
gets dunked on for letting models like the languish for years. But, the truck saw a model update well before the release of the , which is mechanically much like an with a design. Outside of the U.S., the successor to the second-generation Frontier came in 2014 with the...
Jul 13, 2025
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
The 2025 Ram 1500 Ramcharger Is The Hybrid Truck America Probably Needs
In addition to the all-electric , the truck brand announced this week that it will also release a engine gasoline-powered hybrid version of its electric pickup, called Ramcharger. The goal here is to use the V6 engine as a generator for the electric powertrain when the 92 kWh battery...
Jul 13, 2025
There Was Once A Glorious Compact Chevy ZR2 Truck
There Was Once A Glorious Compact Chevy ZR2 Truck
Those who saw the meteoric rise of through the 2010s and onward probably associate the badge with the . The was Chevy’s halo midsize truck when it was released in 2016, but the ZR2 badging goes all the way to the when Chevy made the S-10 ZR2. It’s gnarly....
Jul 13, 2025
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
Ford Robbed Us Of The Old Four-Door Ranger To Give Us The Explorer Sport Trac
By definition, a big truck like a or struggles to be small. Even in its smallest, most trucky configuration — a two-door single cab — a full-size truck is relatively large and comes with a sizable bed for hauling cargo. But a small truck like the third-generation can do...
Jul 13, 2025
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
Porsche Built A 911 With Portal Axles To Go Where Unimogs Can't Reach
No car has ever driven at higher altitude than this 992-generation Porsche 911 Carrera 4S with portal axles. On Saturday the Porsche crew, led by racing driver Romain Dumas, reached the highest peak of the west ridge of the Ojos del Salado volcano in Chile, . That’s the tallest...
Jul 13, 2025
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
Deer Flies Directly Into Pickup As Its Prospective Buyer Arrives
No square inch of the Northeast is safe from deer, as video out of New Jersey shows. A deer, tearing through the suburbs, managed to leap over a Pontiac Vibe and Honda CR-V before landing on the bedside of a 2007 Chevy Silverado — just as a prospective buyer arrived...
Jul 13, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved