The current Dodge Viper, formerly SRT Viper, is one of the very best cars people aren't buying. Some have said that's because its six-figure price tag was unjustifiable, so Dodge responded with . And guess what? It seems to be working.
Car sales tracking website notes that dealers moved 108 Vipers in September. That doesn't seem like a lot, and it still isn't, but it's a pretty sizable increase over previous months, where only about 30 to 70 Vipers were sold on average. On the Viper's best month before this one, they sold a mere 97 copies.
The last-generation Viper struggled with sales toward the end of its run as well, selling sometimes less than 10 a month. That means that September was the best sales month the Viper has had in years.
Was it because of the price cut, which dropped the base MSRP to about $85,000 on both old 2014 models and the new 2015s? Probably, yeah. It's certainly a better deal than it was. And with on its way, Dodge had to do something to further entice buyers.
Like I said, the current Viper is one of the best and most badass sports cars around, so let's hope this is the start of a nice trend. I'd like to see it be more successful than it has been.
Hat tip to !