zzdcar
Home
/
Reviews
/
Automobile information
/
Electrification ‘Not the Answer’, Says Aston Martin Design Boss
Electrification ‘Not the Answer’, Says Aston Martin Design Boss-October 2024
2023-12-14 EST 02:30:26

The head of design at Aston Martin says although electrification may well bring about a Golden Age of automotive design, it is quite simply “not the answer”…

Marek Reichman, the chief creative officer at Aston Martin, says electrification is “not the answer” to the industry’slong-term goal of reducing automotive emissions.

“Electrification is not the answer; it is a stage on our journey to zero fuels, but it is not the answer,” he told Drive.

According to the 56-year-old Englishman, there are a number of obstacles standing in the way of the sustained success of electric vehicles (EVs).

“You will never be able to recharge an EV in two minutes like you refuel now. The convenience will never be there. Then there’s the raw materials needed to produce enough batteries for the number of cars we produce today. Right now, many millions of cars are produced every year. Where are the minerals for those batteries going to come from? Every year?

“Then we have to think about national grids; the electrical infrastructure. Charging stations are not the solution; neither is home charging on existing grids,” he said.

So, what is the answer? Well, Reichman suggests the internal combustion engine (ICE) may well survive, pointing towards biofuel as a potential solution. He also believes hydrogen fuel cells have potential.

“The legislation really starts to change in 2027, 2028 through to 2030 in terms of emissions regulations. Is that going to be the last call for internal combustion engines?”

“I see it living as long as it possibly can; as long as the legislation will allow, because there are customers who love and want those types of cars. And once we get deeper into zero fuels then there’s more chance of an ICE unit surviving.”

“At the end of the day, the tailpipe is going to be where companies will be legislated. So biofuel or a hydrogen fuel-cell offer potential solutions here.”

Interestingly, his comments came while he was in Australia to present the new Valhalla to local media. The supercar, of course, combines a twin-turbo V8 petrol engine with a pair of electric motors.

Still, Reichman says the shift towards electric powertrains – and the packaging freedoms that come with this type of propulsion – has at least set up the industry for what he terms a “Golden Age” for design.

“If people are brave enough, you can uncover very, very different solutions to all those questions [of packaging] because now they’re not constrained, particularly in our segment, to housing a V12 or V8 or even a V6. But if you can eliminate those lumps you’ve got more freedom in terms of the language of the car.”

Buy an Aston Martin on Cars.co.za

Related Content

Is it time for South Africa to Switch to EVs?

Aston Martin V12 Vantage Unleashed with 515 kW

Aston Martin DBX707 is the World’s Most Powerful SUV (SA Pricing)

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Automobile information
New Renault Kiger Revealed
New Renault Kiger Revealed
Renault has revealed its new Kiger Compact SUV which is destined to reach South Africa later this year.  The production version of the Kiger has now been revealed and while it will primarily be offered in India, it’s also destined to reach South Africa in the third quarter of...
Oct 29, 2026
Ranger Raptor switches tyres for SA
Ranger Raptor switches tyres for SA
Bye-Bye BF Goodrich as Raptor goes with German rubber. Ford’s Ranger Raptor is stepping out into 2021 with new footwear. The limited edition bakkie, which is highly regarded for its off-road ability, will now roll a new tyre specification. This tyre switch concerns South African market Rangers and for...
Oct 29, 2026
Brabus Unleashes A45 S
Brabus Unleashes A45 S
Do you find the Mercedes-AMG A45 S not thrilling enough? Does its 310 kW and 500 Nm not excite you? Brabus has the answer. German tuner Brabus has a superb reputation for taking AMG's products and enhancing them even further. The Mercedes-AMG A45 S is the latest vehicle to...
Oct 29, 2026
M5 CS: BMW’s fastest-ever production car
M5 CS: BMW’s fastest-ever production car
BMW M has officially revealed the M5 CS, which not only represents the pinnacle of its iconic super sedan, but is the most powerful and fastest-accelerating car the brand has ever produced…  As Cars.co.za reported recently, the boss of the Bavarian marque’s performance division, Markus Flasch, partially revealed the...
Oct 29, 2026
Mini Range Refreshed, Coming to SA Soon
Mini Range Refreshed, Coming to SA Soon
Mini has hit the refresh button for its 3-door hatch, 5-door hatch, convertible and Mini Electric. See what’s changed below! If you consider that the next-generation Mini Cooper hatchback is only expected in 2023, the model still has a way to go before being replaced and Mini, therefore, has...
Oct 29, 2026
Sporty Hyundai Tucson N Line Revealed
Sporty Hyundai Tucson N Line Revealed
Following the reveal of the all-new Tucson family car last year, Hyundai has now revealed a sportier Tucson N Line.  When the new Hyundai Tucson was revealed last year, it ushered in bold styling, underpinned by Hyundai’s ‘Sensuous Sportiness’ design language which arguably makes it the most striking offering...
Oct 29, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved