Elon Musk, the electric car #disruptor known for calling trans people’s pronouns an “” that “” and calling the fight for LGBTQ rights and support for Ukraine “,” has innovated in yet another sector: Avoidably awful ways to kick off Pride Month. Most companies and influential people prefer to voicing support for LGBTQ rights, but Musk has a new approach — calling the state of being LGBTQ a “personal choice.”

Initially, Musk tweeted out a link to , a study that rates various corporations on criteria like “Workforce Protections,” “Inclusive Benefits,” and “Responsible Citizenship.” The goal of the study is to commend inclusive workplaces, and establish a ranking of the best places for LGBTQ people to work. Tesla, it seems, earned a perfect score.

Of course, the question of how Tesla earned a 100-point score from HRC remains. That “Responsible Citizenship” criteria entails a 25-point deduction for any company with “a large-scale official or public anti-LGBTQ blemish on their recent records.” With for the , as well as , Tesla’s CEO could himself be considered a blemish on the automaker’s recent record. Though, maybe that’s just the viewpoint of what Elon calls “the .”

Musk has , but . His caught so many users off-guard that many LGBTQ+ people for fear of . Tesla itself has been within the company.

Musk seems to have wanted to join in the chorus of accounts ringing in Pride Month. Maybe what he really needed, after being earlier this week, was to simply log off.