Usually, when you or I purchase an expensive things — a , a , a — we try to keep them in good shape. After all, these are sizable investments, and we want them to last us a good long while. , apparently, does not share that line of thinking.

In a talk at the DealBook Summit earlier this week, Musk talked about his — the same interactions that caused many advertisers to flee the site. Rather than expressing deep contrition, , Musk took a slightly different approach:

“I hope they stop. Don’t advertise,” Musk told interviewer Andrew Ross Sorkin. “If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.” He singled out Disney CEO Bob Iger, who discussed not wanting Disney to be affiliated with Musk while onstage earlier in the day. “Hey Bob, if you’re in the audience.”

If advertisers don’t return, Musk said, “what this advertising boycott is going to do is it’s going to kill the company.” He seemed almost resigned to the possibility, speaking of it almost as though X were a martyr and advertisers the enemy. “That is what everybody on Earth will know,” he said. “We’ll be gone, and it’ll be gone because of an advertiser boycott.”

Musk seems to think that’s a bad thing — that the death of Twitter will be some great evil against humanity, one from which we will never recover. Somehow, it will also be every person’s fault but his.