What is it? The Faraday FX Super One is an upcoming, fully-electric MPV from auto maker Faraday Future, aimed at giving you a luxury car without a huge price tag. Its set to be a direct rival to the Cadillac Escalade, and come packed with AI features including a huge exterior digital screen which replaces the traditional grille and displays your own AI agent.

Im sorry, what? According to Faraday, the Super One will redefine our experience with automobiles, with AI deeply integrated throughout the vehicle. The Super EAI F.A.C.E. (Front AI Communication Ecosystem) System, the clunky moniker for the display slapped on the front of the Super One, will give your vehicle a unique face, with the ability to express emotion.

Recommended Videos This face will apparently be able to communicate with the world around it and represent you. What that means in practice remains to be seen, but its certainly an interesting feature if not rather odd.

Related: Best new movies to stream on Netflix, Hulu, Prime Video, HBO Max, and more Why should I care? Theres seemingly no escaping the onslaught of AI in our lives, and manufacturers the world over are looking for new and innovative ways to integrate artificial intelligence into products.

Faradays AI offering in the FX Super One does appear to be particularly left field currently, but this might be a glimpse of whats to come more widely in the future.

Theres the choice of four, six and seven seat configurations, plus an AI-optimized hybrid extended range option will be available at a later date if the fully-electric model isnt for you.

The four seater GOAT Edition configuration is aimed at the rich and famous, with suspended zero-gravity seats feature ventilation, heating and 10-point massage. The 6 and 7-seater editions are more traditionally styled for business and family life.

So whats next? Well, if the FX Super One has peaked your interest to can head over to the Faraday site and place a $100 (fully refundable) deposit to book your place in line. We dont know how much it will cost or when itll be available, nor do we have any meaningful specs yet, all we know is the firm has said itll offer tech luxury without the $300k price tag.

Faraday has openly said its looking to challenge the Escalade, and the all-electric Escalade IQ starts at $130,000 wed expect the FX Super One to be in that sort of ballpark too. Thats not exactly cheap then, but the firm has a budget EV in the works as well.

However, dont get your hopes up too much. Theres no guarantee the final vehicle will actually make it to market, as Faraday has a laundry list of factors that may affect actual results or outcomes.

Faraday says it still needs to to secure regulatory approvals for the proposed Super One front grille, says it hasnt yet secured the necessary agreements to license or produce FX vehicles in the U.S., the Middle East, or elsewhere.

Well have to wait and see if the Faraday FX Super One can challenge the best luxury EVs and best electric SUVs then.