zzdcar
Home
/
Reviews
/
Culture
/
Ferrari Hit Record Orders Through The Global Pandemic
Ferrari Hit Record Orders Through The Global Pandemic-May 2024
2024-02-19 EST 22:12:28

Image for article titled Ferrari Hit Record Orders Through The Global Pandemic

Ferrari sales are down. Ferrari profits are down. Ferrari stocks are down. What’s not down is its order book, which is busting all the way through 2021.

A , noting that shipments were down 10 percent and revenues down 8 percent. But that’s not what really surprises me. COVID-19 put Ferrari on hold for seven weeks in 2020, so of course its production and sales would be down.

And I guess I shouldn’t be surprised that Ferrari’s order book is at “record levels,” as Bloomberg put it:

The order book is at record levels, up 22% versus last year and covering the entire 2021 and beyond, Ferrari CFO Antonio Picca Piccon said.

Of course there will be more people trying to buy Ferraris than ever before! What better time than in the middle of a global pandemic?

Ferrari was recession-proof the last time around, buoyed in part because of the lag between orders and sales, as . Through 2009 it was mostly processing orders from 2006 to 2008.

It’s just fun to see the disconnect between the rich getting richer and the poor getting poorer laid so bare. It’s trumpeted out of 12 cylinders. I mean, it’s maybe not as jarring as Jeff Bezos eating an iguana, but it’s a good bellwether for how much more the “haves” have versus the have-nots.

It goes to show that there are things that we understand to be global experiences — climate change, for one, COVID for another — but the way that they play out is far from universal.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
U.S. DOJ Wants Tesla to Hand Over Autopilot, Full Self-Driving Documents
U.S. DOJ Wants Tesla to Hand Over Autopilot, Full Self-Driving Documents
The U.S. has requested that share documents pertaining to . Tesla disclosed the letter of request from the DOJ on Tuesday, reports, as and is kicked into high gear. The DOJ first launched the probe back in 2021 after numerous crashes – some of which were fatal – involving...
May 9, 2026
Volvo Group Ordered to Pay $130 Million Fine for Recall Delays in the U.S.
Volvo Group Ordered to Pay $130 Million Fine for Recall Delays in the U.S.
The is imposing a $130 million civil penalty on due to delayed recalls. The U.S. agency is levying the multimillion-dollar fine on the Volvo Group — which excludes , but includes , , Nova Bus and Volvo Bus, among others — for failure “to recall vehicles in a timely...
May 9, 2026
Tesla's Price Cuts Have Riled Its Newest Customers
Tesla's Price Cuts Have Riled Its Newest Customers
If you’re new to the Tesla family there’s a good chance you’re angry, General Motors capped last year strong and Mazda wants you to know that the Miata will be with us until the end of time, as true love always is. All that and more in for January...
May 9, 2026
Design Your Dream $65,000 Toy Car With the Baby Bugatti Configurator
Design Your Dream $65,000 Toy Car With the Baby Bugatti Configurator
It’s always fun hopping on a car configurator to spec out or . You can or that it’s a car you’re never going to order, but that doesn’t detract from the enjoyment of picking the perfect wheels or paint. Would that joy remain if it was a model car...
May 9, 2026
Bizzarrini Is Back With a V12-Powered Hypercar Called Giotto
Bizzarrini Is Back With a V12-Powered Hypercar Called Giotto
The world might be on fire and we might need to make to prevent catastrophe, but that news hasn’t reached Italy yet. While the rest of the planet’s automakers or hybrid power, and global powers , one Italian supercar maker is plowing headfirst into an all-new V12-powered monster. And...
May 9, 2026
Automakers Don't Want to Get in an EV Price War With Tesla — For Now
Automakers Don't Want to Get in an EV Price War With Tesla — For Now
Automakers all want you to know they don’t like the stunt Tesla’s pulling, lawmakers have reintroduced legislation in the hopes of making catalytic converter theft harder and BYD is trying to do the impossible in Japan. All that and more in for February 1, 2023. Volkswagen of steep discounts,...
May 9, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved