zzdcar
Home
/
Reviews
/
Culture
/
Ferrari Thinks It Can Stay On Top In Our Electric Future
Ferrari Thinks It Can Stay On Top In Our Electric Future-July 2024
2024-02-19 EST 22:12:51

Image for article titled Ferrari Thinks It Can Stay On Top In Our Electric Future

Ferrari has stabilized over a year after the death of Sergio Marchionne, the UAW is worried about a federal takeover, Tesla shows its first China-made cars, and a lot more in for Monday, Nov. 11, 2019.

Louis Camilleri took over as CEO of Ferrari in July 2018 following the death of Sergio Marchionne, and, in contrast to Marchionne’s outspoken style, Camilleri was seen as having a somewhat softer touch. Ferrari stock has soared in the time since, its Formula One team is doing a bit better, and its future as a luxury brand seems to be more tightly focused.

All this time Camilleri, a veteran of Philip Morris, has not been speaking to the press, but he , comparing Ferrari to the tobacco giant because it was “managing a company which is part of an industry going through major transformation and how to keep ahead of that transformation.”

That analogy might be a little too spot-on, but, anyway, here’s more from the WSJ:

Electric cars have fewer moving parts than a vehicle with an internal combustion engine, potentially making it harder for Ferrari to showcase its engineering prowess, which has produced cars that can accelerate from 0 to 60 miles an hour in 2.4 seconds and can hit top speeds above 200 miles an hour.

“The perception is that the battery is a leveler; it’s up to us to be sure we can differentiate,” Mr. Camilleri said.

Ferrari has begun to dabble in hybrids—this year it released its first series production plug-in hybrid, the SF90 Stradale—and has set a target to have three of every five new Ferraris be hybrids by 2022. Mr. Camilleri said the first fully electric Ferrari should arrive between 2025 and 2030, with the precise date depending on the speed of technological advances.

Ferrari also wants to become more competitive in Formula One, where it has for decades tested technology that eventually makes it into its production cars. Camilleri said that it was hoping to do that through stability, taking the smallest of swipes at Marchionne, who was famous for berating employees in public.

Ferrari this season once again came up short against rival Mercedes, but the team won three races in a row for the first time since 2008, an improvement Mr. Camilleri linked to better moods.

“Mercedes has had a lot of stability, and we’ve had something of a revolving door,” Mr. Camilleri said. “People were afraid of taking risks because if they made a mistake they could get their head chopped off,” he said.

Camilleri also told the WSJ that Ferrari would tighten its focus on Ferrari-branded merch, which is (despite all the tacky jackets and hats out there) a fraction of its business now but could be 10 percent of its profits within a decade. will be really into all of it.

The union, which led GM workers on a strike that lasted over a month and is now negotiating new contracts with Ford and Fiat Chrysler, has also been embroiled in a corruption scandal, separate from all of that. Thirteen people have been charged so far by federal prosecutors in the probe, which involves illegal kickbacks, and has threatened to .

But! After UAW President Gary Jones last week, and his replacement, Rory Gamble, that he is trying to fix it. As the outlet writes, previous presidents of the union have said many of the same things and it hasn’t gone as planned.

From Automotive News:

Gamble said he’s planning a number of reforms and could outline them as early as this week. Without providing specifics, he promised to do more than what the union’s previous two presidents did through their “clean-slate” agendas, which included stricter vendor procurement processes and a new legal counsel. Both predecessors have since been implicated in the scandal.

Gamble admitted he’s “worried” about the possibility of racketeering charges that could place the UAW into federal receivership.”I’m confident with the plans and controls we’re going to be putting into place, the different mindsets, we can fix this thing,” he said in an interview hours after Ashton was charged. “But the government’s going to do what it’s going to do.”

America’s autoworkers deserve better than the UAW, so perhaps federal oversight in this case is a good thing. The UAW sure as shit has had more than a few chances to fix things on its own, even if Gamble says they will try again.

Todd Dunn, president of UAW Local 862, which represents workers at Ford’s Kentucky Truck and Louisville Assembly plants, is confident Gamble can fix the union from within.

“We’ve got to get our membership back behind the UAW,” Dunn said. “Whether you’re a president or a vice president, the only thing we should be focusing on is being exemplary leaders.”

Gamble, 64, said he plans to do just that, especially in light of the dues money that prosecutors say was misspent on extravagant vacations, champagne, cigars and golf clubs.

“We have to show them a continued process and make sure everybody’s doing what they need to be doing to protect their interests and protect their dues money,” Gamble said. “I don’t expect them to wave their hand and say, ‘Those guys are OK.’ I expect to go out and re-earn their trust.”

Tesla’s Shanghai plant is the only car plant wholly-owned by an automaker outside of China. Should Tesla succeed long-term, this plant will need to succeed as well, given that China is the world’s biggest car market and has aggressively shifted to electric cars.

Tesla’s so-called Gigafactory 3 was built at lightning-speed, with construction beginning in January and production beginning, well, apparently now. that the first Model 3s have rolled off the line—painted blue—and have also gotten to the driving hands of the most important people in the room, the local auto journalists.

(I kid, auto journalists are always the least important people in the room).

Assembled in Tesla’s new Shanghai Gigafactory, which broke ground in January, the first Model 3 sedans came in blue and were emblazoned with the brand name in Chinese characters. Select local media were invited late last week to test drive the vehicles, which start at about $50,000.

The plant isn’t anywhere near full capacity—Tesla is still trying to get the proper permissions from local authorities—but Chairman Robyn Denholm has said that it hopes to get that before the end of this year. It’s not Tesla’s fault, but the timing of all this .

Our fully electric and autonomous future is still over a decade away, many (smart) people have been saying for a while now, in the face of .

You can put Honda CEO Takahiro Hachigo in the former camp, .

“The hurdles to battery electric vehicles and complete autonomous driving are still quite high,” Hachigo said in an interview last month at Honda Motor Co.’s global headquarters here.

When it comes to electrification, Hachigo said, Honda will focus on gasoline-electric hybrids, not full EVs, through 2030. And with self-driving cars, Honda will prioritize incremental advances that offer real-world safety at affordable prices, rather than fancy functions and costly lidar systems.

To hear Hachigo tell it, Honda isn’t trailing rivals, it’s just more realistic.

“I don’t know whether other manufacturers are becoming too optimistic or not, but apparently the approach in going about these regulations differs from one company to another,” he said.

Honda’s lineup in Europe will be fully-electrified by 2022, and Europe will also , but those moves are aimed more at compliance with that continent’s stricter emissions regulations than a full commitment to electrification, since, as Hachigo says, the technology simply isn’t here yet.

Mini isn’t doing so great in the U.S., which isn’t surprising considering that Americans prefer giant SUVs and trucks these days over small cars, but its new Americas chief Michael Peyton has a plan to change that. And it actually makes some sense.

Mini, in short, wants to fix its dealership experience for customers, which could also mean expanding beyond the BMW dealerships where all but one Mini dealer is based.

Per :

Differentiating the Mini brand and customer experience within a larger BMW store will be critical.

Dealers are expected to maintain Mini-branded showrooms and dedicated sales and service employees in the consolidated locations.

“A lot of Mini customers don’t necessarily want anything to do with BMW,” Peyton said. “So the importance of separating the consumer experience and making sure we have those exclusive touch points — that’s something that has been a learning.”

Mini’s product pipeline will evolve with changing consumer preferences. Executives have hinted that crossover-type models are coming.

The all-electric Mini Cooper SE will come to the U.S. early next year, but even Mini doesn’t have world-beating expectations for it, with a view towards selling only about 2,000 of them by the end of 2020. Mini sold 43,684 cars last year, down from 2013 peak of 66,502, and sales numbers are down even further so far this year. Mini’s rough patch may get a whole lot rougher.

On November 11, 1978, a stuntman on the Georgia set of “The Dukes of Hazzard” launches the…

Hybrids for sure, but it’s really hard to imagine a Ferrari that has dumped internal-combustion engines for good.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
Jul 6, 2025
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
Jul 6, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
Jul 6, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
Jul 6, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
Jul 6, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
Jul 6, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved