Stellantis wants you to know that, even in a premium electric version, a Jeep is still a Jeep. In other words, as the title of the marketing campaign for Jeeps first all-electric model says: beautiful things can still get dirty.

The Jeep Wagoneer S EV is slated to arrive at dealerships in January 2025 but parent-company Stellantis aims to launch its marketing campaign on TV during Netflixs Christmas Day NFL games.

Recommended Videos A 30-second version of the spot will also run elsewhere on television and on the Jeep brands social media channels, including Instagram, Facebook, and YouTube.

Please enable Javascript to view this content After showing off the luxurious faux-leather-seat interior, and a glimpse of its front three screens (for instrument, infotainment, and entertainment displays), the Wagoneer is seen breaking out of its cocoon and riding through some muddy roads.

Related Jeep vehicles, even one as stunning as the Wagoneer S, look even better when theyre muddy, says Bob Broderdorf, senior VP of Jeep North America, in a statement.

Jeeps electric SUV, he says, breaks free from the confines of luxury stereotypes into the great outdoors, while pushing the boundaries of electric capability.

The Wagoneer S can accelerate from 0 to 60 mph in 3.4 seconds, and features Jeeps Selec-Terrain options, allowing drivers to switch from auto to sport, eco, snow, and sand modes.

With a 100kWh battery pack, the SUV offers 300 miles of driving range, and fast-charging from 20% to 80% in 23 minutes.

In some ways, Stellantis media campaign for the Wagoneer S echoes similar themes used earlier this month in ads for Dodges first-ever EV, the Daytona Charger.

That ad, while prominently featuring pro-nature themes associated with EVs, presented the Charger as an all-American muscle car, reminiscent of the vehicles 1960s version as seen in the classic movie Bullittand theDukes of HazzardTV series.

　　 Editors Recommendations

Dodge’s Charger EV muscles up to save the planet from ‘self-driving sleep pods’ Stellantis’ 2027 Dodge Charger Daytona might feature solid-state battery tech Jeep is launching its first two electric SUVs in the U.S. in 2024 Jeep’s new Wagoneer will be first car with Amazon Fire TV