zzdcar
Home
/
Reviews
/
Buying
/
Ford Bronco Raptor Markups Are Coming, Because Of Course They Are
Ford Bronco Raptor Markups Are Coming, Because Of Course They Are-October 2024
2024-02-19 EST 22:09:25

Image for article titled Ford Bronco Raptor Markups Are Coming, Because Of Course They Are

It’s pretty messed up that we have to come to expect things like this, but we all know markups on the are coming. The hardcore version of the Bronco hasn’t even rolled down the production line yet, but as reports, dealers are already estimating how much they’re going to overcharge for them. My own little investigation has confirmed the rumor.

The Bronco is still one of the hottest vehicles on the market right now. Markups and ordering have been rampant, and it’s going to get even worse with the Bronco Raptor. With its twin-turbo 400 horsepower V6, unique fenders and flares, and desert blasting off-road suspension, none of that comes cheap with its $69,995 base price. To get an idea of just how deep you’ll have to dig into your pockets for one, Cars Direct got in touch with the highest-volume Ford dealership in California, . A salesperson there estimated the dealership will be selling Bronco Raptors for $25,000 over sticker:

According to a salesperson at Galpin Ford — one of the highest-volume Ford dealers — the 2022 Bronco Raptor will have “at least” a $25,000 markup. While that’s merely an estimate since the dealership hasn’t received their initial allocation figures, it’s worth noting that this is already their current markup on in-stock Broncos.

The salesperson also said they don’t expect markups to hit $30,000 to $40,000, which I call bull on. We’ve seen regular examples of the Bronco come close to six figures, with charging those prices easily.

I called a few other local dealerships to see if I could get an estimate. A manager from , a dealership in Riverside, California said he had no idea when they’d get any Bronco Raptors but that he expects $10,000 to $15,000 over sticker. He thinks they may be custom order only.

A salesperson at another dealership, in Cerritos, told me he doesn’t expect to see the Bronco Raptor without markups. When I asked if there will be markups he replied, “Oh yeah. Anything Raptor we usually put markups on.” He said they’d possibly be doing $20,000 to $30,000 over sticker on their Bronco Raptors.

So if you’re planning to order a Bronco Raptor, be prepared to drop some serious money on one. And please share your experiences if you do order one. I fully expect to see a worse situation with the Raptor than we saw with the regular Bronco trims.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
For $8,500, beat the meetle
For $8,500, beat the meetle
As one of the original, and most successful of invaders of the American auto market, the VW Beetle literally arrived here by the boatload. Today's Custom Chop Top Woodie Beetle looks to be ship shape, but will its price sink the deal? Yesterday's garnered praise for its sleeper appearance, ability...
Oct 17, 2026
For $8,000, riding the storm out
For $8,000, riding the storm out
While Hurricane Irene has brought a world of hurt to the eastern seaboard this past weekend, not all storms are as disastrous nor expensive. Today's contender is a Cyclone named Cale, and while it's more NASCAR than FEMA, will its price rain on your parade? Looking at the present Sprint...
Oct 17, 2026
2012 Maserati GranTurismo MC: First Drive
2012 Maserati GranTurismo MC: First Drive
It's beautiful to look at, stunning to listen to and anointed by Maserati's racing squad. But is the new a true driver's car, or just the latest motoring accessory to tempt the Palm Beach set? Let's find out. Disclaimer: Maserati wanted us to drive the 2012 GranTurismo MC so badly,...
Oct 17, 2026
For $87,000, Roller over Beethoven
For $87,000, Roller over Beethoven
Today, goes continental with a Dusseldorf-donked Rolls Royce Kombi Estate. Roller wagons are rarer than non-kinky German sex, and while this car is claimed to be a working girl, its price may just kill the mood. Perhaps yesterday's didn't have the presence of the Argentinian's mid engine Pantera and Mangusta,...
Oct 17, 2026
For $5,000, beat on the brat with a baseball bat, oh yeah
For $5,000, beat on the brat with a baseball bat, oh yeah
If you jones for alfresco backwards freeway rides and off-road acumen, then Subaru's original Brat can't be beat. Today's California ex-pat Brat isn't too beat up, but is its price warrant a beat down? Rolls Royce Motor Cars, that bastion of English aristocracy and riffraff exclusion, is in fact owned...
Oct 17, 2026
For $39,995, go long-champ
For $39,995, go long-champ
Today's contender is rarer than an honest politician, more international than Angelina Jolie's adopted brood, and has an interior with more leather than Sturgis in August. All good things those, but is it's price also more than you can take? Okay, so 62% of you were NASCARed by the price...
Oct 17, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved