zzdcar
Home
/
Reviews
/
Buying
/
Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report
Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report-July 2024
2024-02-19 EST 22:09:17

Image for article titled Ford Will Hit the Capri With the SUV Ray, Just Like It Did the Mustang: Report

The Capri was Ford’s Mustang for Europe, so it should come as little surprise that Ford might give the Capri the same treatment it gave the Mustang not too long ago: Recycle the name for a battery-electric SUV with a sporty roofline. That’s the rumor from British publication anyway, which reported Wednesday that a new Capri will be based on Volkswagen’s MEB platform, just like the .

Of course, Ford isn’t ready to confirm this news just yet — though a spokesperson added a bit about “making electric iconic” that they certainly didn’t need to, which suggests to me that the company is leaning into this one:

A Ford spokesman told Auto Express, “We don’t comment on future products, but Ford is on a mission to make electric iconic.” That follows on from the company’s exterior design manager, Jordan Damkiw, telling us at the launch of the Explorer, “We’ll be expanding on other iconic names.”

After the Mach-E and Bronco, this seems like something Ford would be inclined to do. The difference with the Bronco, of course, is that in that particular case, the name was used for a vehicle of the same body style and general purpose as the original. There’s no point in me arguing whether it’s right or wrong for Ford to do this — , and I’m not going back to 2019, thank you very much.

Instead, I’ll just suggest that the original Capri was a neat sports car for the people, and doesn’t the electric version of that actually sound fun? What if the new Capri was the EV equivalent of the GR86 or BRZ? It’s something literally nobody else is doing yet. And I know SUVs are the move these days, and profit margins are what they are, but at least Americans don’t seem to have any trouble setting aside their supposed disdain for sedans to buy Model 3s in droves. You don’t actually know if something’s going to fail until you try it.

Ford instead cynically cashing the Capri name in on a high-riding “four-door coupe” doesn’t mean it can’t do this later on, of course. It could suddenly rename this one the “Capri X.” There — branding nightmare solved. I’ll even give Ford another free of charge and recommend they pronounce “X” like “cross,” as Sony does on the PlayStation controller. Doesn’t that sound like someone thought about it?

Whatever you want, Ford, I don’t care. It’d just be nice for an automaker to come out with an electric car that trades on the positive associations of an old name without everyone inevitably rushing to its attack or defense. My heart goes out to our friends across the pond, who at least had the benefit of distance when observing this from afar with the Mach-E.

As for this Capri, it will likely be very “family-friendly,” because it essentially sounds like the euro Explorer without the high roof. Auto Express reports a top-line version carrying 335 horsepower via dual-motor all-wheel drive and a range of more than 300 miles (WLTP-tested, I’d presume), just as the Explorer has. The magazine’s rendering of it looks like a Model Y. Welcome back, Capri. Last time we saw you, .

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
For $5,000, Could This 1983 Subaru 1800GL Convertible Have You Flexing Your Wallet?
For $5,000, Could This 1983 Subaru 1800GL Convertible Have You Flexing Your Wallet?
Today’s Subaru is just like Anne Boylen, an old girl who’s had her head chopped off. Lucky for us, this aftermarket beheading hasn’t meant the Subie’s demise. We’ll have to see if its price kills it for you, however. Overcoming fear of the unknown is a laudable achievement for the...
Jul 4, 2026
How My Arranged Marriage With Volvo Got Hot Again
How My Arranged Marriage With Volvo Got Hot Again
I met Volvo for the first time in the year 2000. My dad introduced us, both shy and unsure of our futures, on a balmy summer day not long after my 16th birthday. He’d already paid the $500 dowry, and I had little choice in the matter. That rusty 1985...
Jul 4, 2026
How The Acura Integra Type R Makes Modern Sport Compact Cars Look Weak
How The Acura Integra Type R Makes Modern Sport Compact Cars Look Weak
Every car has a purpose (besides the obvious one, which is to make money for car companies). Some are made for families with multiple children. Some are for convertible fun on a good back road. But the purpose of the Acura Integra Type R was incredibly singular: the business of...
Jul 4, 2026
I Can Confirm That The New Smart Car Is Good
I Can Confirm That The New Smart Car Is Good
I instantly despised the first when it debuted. Smart my ass. No car should try to convince you that buying one was a good decision. However! The car grew on me and I finally drove the new one. Much to my great pleasure, it was a genuinely wonderful vehicle, though...
Jul 4, 2026
The 2018 Audi R8 Spyder Is A $175,000 Absolution Of All Guilt You Could Possibly Ever Feel
The 2018 Audi R8 Spyder Is A $175,000 Absolution Of All Guilt You Could Possibly Ever Feel
The man who dropped off the keys to a loaner 2018 at my trendy eighth-floor walk-up on the Lower East Side shuffled away after the transaction was complete, looking over his shoulder longingly at the shining supercar like he was walking away forever from his firstborn son. In fact, he...
Jul 4, 2026
For $5,999, Could This 1990 Jaguar XJ-S V12 Have You Waving The Union Jack?
For $5,999, Could This 1990 Jaguar XJ-S V12 Have You Waving The Union Jack?
It goes without saying, in light of the recent terrorist attacks there, that we stand with Great Britain. Similarly, today’s Jag XJS stands as one of that nation’s most laudable automotive achievements. But will its price stand up to scrutiny? Poor-shaw/Poorshh. You know, we’re so freaking lazy that we can’t...
Jul 4, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved