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Ford’s Electric Future Previewed
Ford’s Electric Future Previewed-September 2024
2023-12-14 EST 02:30:26

Ford has announced an electric-intensive product lineup with the new range hitting showrooms as soon as next year.

Ford Europe is embarking on a full electric offensive, with an array of both passenger and commercial vehicles hitting dealership floors over the next few years.

Right now, there’s just one electric model that comes to mind when it comes to non-ICE Fords, the Mustang Mach-E. But from 2023, the family will grow substantially. It’s not just passenger vehicles that are going the electrification route, but the commercial range too.

As a reminder, Volkswagen and Ford have signed agreements and are working together. One aspect of this relationship is the Amarok and Ranger sharing a platform, but a less publicised angle is the sharing of small-car electric platforms. Ford will be using the Volkswagen Group’s MEB platform for some of its vehicles.

In today’s announcement, you can expect vehicles like the Puma, Transit, Tourneo to go electric, while some models are yet to be revealed or named.

Interestingly, there’s a new midsize crossover model that will be revealed in 2022 that will go on sale next year. It is said it will be assembled in Cologne, Germany and have a claimed range of 500 km. If it is indeed underpinned by MEB, you could cynically look at this as Ford’s version of the Volkswagen ID.4. There is also an electric sport crossover in the works as well.

Worryingly, there’s no mention of bread-and-butter Ford models like the Focus or Fiesta, and we suspect that their days are numbered. As it stands, Ford Europe will be selling 5 electric commercial vehicles and 4 electric crossovers by 2024.

In South Africa, Ford is focused on its commercial operations with the locally-assembled Ranger, Ranger Raptor, and Everest SUV taking priority.

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