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GM Truck Sales Just Beat Ford F-Series For The First Time This Year
GM Truck Sales Just Beat Ford F-Series For The First Time This Year-May 2024
2024-02-19 EST 22:13:23

Ford takes every opportunity it can to remind us their F-Series trucks have been the best-selling vehicles in America for more than thirty years, but there's a little more to the story. Between the and GMC Sierra lineups, GM has outsold Ford on full-size trucks in eight of the last 16 years.

Since GM identifies the Sierra and Silverado as distinctly different models, I suppose Ford F-Series' "best selling" title stands (though it is a frustratingly convoluted statement since "F-Series" covers four different models sold in an array of configurations). But we know the GMC and Chevrolet versions of their respective 1500, , and 3500 pickups are structurally and mechanically almost identical. A "combine" win over F-Series is still significant.

While most of the other journalists at GM's Heavy Duty truck drive this week were busy sucking down

F-Series may have lead truck sales for most of 2014, but according to GM was actually about 75,000 trucks ahead of them from 1998 to as recently as 2012. All I'm saying is, The General's reputation as the perennial "second place finisher" in truck sales is a little undeserved.

Last month, sales spiked 13% with the GMC Sierra not far behind with a 10% increase. F-Series came up a little over 7% from the month prior.

GM was officially first to launch a 2015 heavy duty pickup, and it doesn't suck. The redesigned…

Meanwhile, GM is reporting that some 28,000 dealer orders have been placed for the , and about 14,000 for the . I can't wait to see how those do and affect sales of the other offerings, but until then let's take a look at the trucks America bought in August:

We're finally going to be able to buy the 2015 Chevrolet Colorado and its slightly-fancier brother…

August 2014 Sales2014 Sales thru August2013 Sales thru AugustChange% Of Brand's Sales, 2014% Of Brand's Sales, 2013Current Market Share
Honda Ridgeline1,34710,59312,403-14.59%1.13%1.31%100%
Segment Overall1,34710,59312,403-14.59%

Honda reports they had their best month of all time, with 151,551 US sales. 1.13% of those sales were s which, again, you can still buy. A second generation is in the works with an unknown release date.

The Honda Ridgeline as we know it is going by the wayside in mid-2014 but fans fear not— a new…

August 2014 Sales2014 Sales thru August2013 Sales thru AugustChange% Of Brand's Sales, 2014% Of Brand's Sales, 2013Current Market Share
Nissan Frontier6,77048,51041,51916.84%5.49%5.31%32.07%
Toyota Tacoma14,338102,736110,293-6.85%6.31%7.19%67.93%
Segment Overall21,108151,246151,812-0.37%

When will Nissan finally ? Probably as soon as y'all stop buying the old one, which certainly didn't happen last month. Frontier sales increased over last year again, as they have every single month we've been watching. The Toyota Tacoma on the other hand, seems to be resting on the laurels of its small-truck market share domination with another drop in consumer interest.

The 2015 Nissan NP300 Navara, the company's global-market moniker for the Frontier, has officially…

August 2014 Sales2014 Sales thru August2013 Sales thru AugustChange% Of Brand's Sales, 2014% Of Brand's Sales, 2013Current Market Share
Ford F-Series68,109497,174499,050-0.38%30.24%30.16%37.33%
Chevrolet Silverado49,201331,977328,2691.13%23.90%24.04%24.93%
GMC Sierra19,847130,526122,2326.79%39.78%40.31%9.80%
Ram P/U43,775283,256234,64220.72%20.43%19.33%21.27%
Toyota Tundra11,83480,13372,75010.15%4.92%4.74%6.02%
Nissan Titan1,2318,71911,281-22.71%0.99%1.44%0.65%
Segment Overall193,9971,331,7851,268,2245.01%

GM's photo-finish sales win (939 vehicles) over Ford F-Series may be indicative of an incentive push to try and strengthen their position before the 2015 F-150 drops, but it's still worth talking about if only to highlight the fact that combined Sierra and Silverado sales do surpass the F-Series more often than you might realize.

Ram has yet to come up with since the release of their EcoDiesel 1500.

Free yourself from the antiquated idea of Ford and Chevrolet running the pickup truck show— for the

The Toyota Tundra is actually up somewhat significantly over this time last year, and Nissan continues to not give a damn about the Titan, which still represents less than 1% of their lineup sales.

Image: Andrew P. Collins (Graphics: GM)

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