zzdcar
Home
/
Reviews
/
Tech
/
Good Luck Making Money On Autonomous Cars Anytime Soon
Good Luck Making Money On Autonomous Cars Anytime Soon-July 2024
2024-02-19 EST 22:10:30

Image for article titled Good Luck Making Money On Autonomous Cars Anytime Soon

With tens of thousands of Americans , it’s clear something has to give. Either we’re all going to stop driving, or we’re going to get robots to do it for us. The problem is that the business case for the latter is looking increasingly shaky.

An article in the details a new interest in autonomous trucking. Is it because Silicon Valley execs all watched Convoy lately? Over the Top? Are they all just super into trucks? No, it’s that they’ve realized making autonomous cars is hard. Listen to how happily these execs talk about simple, easy, autonomous trucks in the FT:

For a driverless ride-hailing service to exist, the car needs to take passengers anywhere in the city, including to rarely visited side streets. That would require continual mapping work to stay up to date, whereas 18-wheelers spend the bulk of their time on the same monotonous highways.

“It’s basically a straight road where you’re not really even shifting gears, much less having the opportunity to run into a building,” said Annie Kadavy, a partner at Redpoint Ventures, who previously led strategic operations at Uber Freight.

Most of the companies involved are trying to constrain the engineering problem as much as possible — a contrast to the approach taken by robotaxi groups, whose primary interest was in tackling the complexities of urban mobility. 

The main model for these self-driving semis would be to have autonomous trucks go from hub-to-hub on straightaway highways while humans handle the tricky last-mile types of situations, as the FT explains:

Don Burnette, a former Uber software engineer who now leads Kodiak Robotics, a driverless trucking start-up, said trying to solve every conceivable edge case is what trapped the leading autonomous car companies into a “demo mindset” instead of developing viable commercial applications that could compete with Uber.

So instead, Kodiak aims to build “transfer hubs” near the highway in which a standard truck driver would carry freight a few miles to the hub, then swap the freight to an autonomous truck that would carry it, say, 300 miles to the next hub, where another truck driver is waiting.

[...]

“If you want to get to market sooner, you need to really narrow your use case as much as you can,” Burnette said. “We are only focused on the on-ramp, highway, off-ramp portion of the long-haul interstate driving problem.” 

Hearing a former Uber engineer talk about the ease of making a truck drive itself does cast into relief how difficult it is to make a taxi drive itself.

It also shows how hard it is to make money from autonomy. Much in the way that electric cars are doing a better job at than , driverless tech seems to have less of a business case than ever. Automakers .

The only players still in the field are talking about autonomous cars in terms of robotaxis. This is right at the heart of Uber’s operations. It’s just that Uber has . It makes money skirting regulations, and promising a bigger, better future to investors. Uber has spent years subsidizing every ride you take, while pulling in from wealth funds like SoftBank. It doesn’t even look like SoftBank wants to know where that is going, even as the company is .

Outside of Uber, the only other big players in autonomous cars left are backed by companies too big to care. If Waymo finds a business model for its parent Google, I think Google executives would be as surprised as anyone else. What am I saying? Waymo to produce autonomous trucks this past October.

Autonomous cars are coming, and while it may sometimes feel like they’re already here, they’re…

While it’s pretty easy to see that a trucking company might want to trade their human drivers for robot ones they can exploit infinitely — no need to sleep, no need to train — it’s hard to see autonomous cars making money anytime soon, if they can ever get on the road.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Tech
The Problem Isn’t Media Coverage Of Semi-Autonomous Car Crashes
The Problem Isn’t Media Coverage Of Semi-Autonomous Car Crashes
In some corners of the world where Elon Musk’s word is taken as gospel, there’s a prevailing view that it’s irresponsible for news outlets to cover car crashes involving semi-autonomous technology as diligently as we’ve seen lately. Whether it’s , claiming “not one” reporter covers regular car crashes, or even...
Jul 18, 2025
Hyundai Wants You To Drive Around With Holograms In Your Car
Hyundai Wants You To Drive Around With Holograms In Your Car
when it came to dealerships for its Genesis luxury brand, but it’s looking way into the future on something much more important: holograms in cars. Holograms? Holograms. Holograms, like a wispy version of your significant other, sitting in a passenger seat next to you. That’s what Hyundai Motor Group vice...
Jul 18, 2025
Tesla Model S Driver Says Autopilot Was On Before Crash Into Firetruck: Police
Tesla Model S Driver Says Autopilot Was On Before Crash Into Firetruck: Police
The owner of a that crashed into a parked firetruck in Utah last Friday said she had the car’s semi-autonomous Autopilot system engaged at the time of the incident, police said Monday. More than likely, this crash will lead to yet more scrutiny around Tesla’s driving assistance system, which is...
Jul 18, 2025
The 'Autopilot Buddy' For Your Tesla Is Insidiously Dangerous And Stupid
The 'Autopilot Buddy' For Your Tesla Is Insidiously Dangerous And Stupid
You could consider Tesla’s semi-autonomous system a bold and revolutionary, if admittedly incomplete, step toward autonomous cars. Or you could think the company has no business giving it that name. Or that human beings are too irresponsible not to use it . I actually think all of those things are...
Jul 18, 2025
Proximity Keys Are So Bad They're Killing People: Report
Proximity Keys Are So Bad They're Killing People: Report
I’m , or keyless-entry non-keys, or smart keys, or whatever you want to call the things that aren’t exactly keys anymore but are used to open and start your car without having to be in actual contact with the car. Still, I don’t think I realized how bad they could...
Jul 18, 2025
Tesla's New Roadster Is Apparently Going To Have An Absolutely Spartan Interior
Tesla's New Roadster Is Apparently Going To Have An Absolutely Spartan Interior
One of the hypothetical projects in Tesla’s pipeline is a new Roadster, a sports car with and a 0-60 time of 1.9 seconds. When CEO Elon Musk debuted it in November, the accompanying pictures of the car suggested the interior would be minimal, akin to the uber-minimalist Model 3. But...
Jul 18, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved