zzdcar
Home
/
Reviews
/
Culture
/
Harley-Davidson Already Pausing Electric Motorcycle Production: Report
Harley-Davidson Already Pausing Electric Motorcycle Production: Report-May 2024
2024-02-19 EST 22:12:53

Image for article titled Harley-Davidson Already Pausing Electric Motorcycle Production: Report

’s all-electric bike, an attempt to attract a younger audience to its two-wheeled legacy, has been having one hell of a just keeping its head above water. The numbers haven’t been great, but now there’s an even bigger problem: charging equipment. Harley-Davidson is ceasing both production and delivery immediately.

The problem with the charging equipment has not been identified by Harley-Davidson, . But the company has advised buyers not to use any charging outlets at home; instead, the LiveWire should only be charged with the professional equipment that can be found at, say, charging stations.

From :

LiveWire owners had been able to charge their bikes through standard wall outlets at their homes, a process that takes about 10 hours. Direct-current charging stations at Harley dealerships can reload the bike’s battery in about an hour. The bike can handle about 140 miles of urban riding on a full charge.

According to the company, the bike is still safe to ride—you just shouldn’t be charging it at home.

Harley is trying to increase the number of charging stations it has around the country, many of which have been added to dealerships. The company has also teamed up with Electrify America LLC, offering 500 kWh of free charging time.

Harley has only produced a first run of 1,600 bikes (which adds up to less than one percent of all bikes Harley produced and delivered last year), many of which were expected to hit dealerships in August. However, delays meant that the LiveWire only made its way to dealerships earlier in October, and in far smaller numbers than predicted.

This production pause is a bad look for a manufacturer aiming to appeal to a wider, younger audience base in hopes that it will rejuvenate the company’s overall sales. Harley had some big dreams riding on the LiveWire:

Harley has said it wants to grow its international sales of all bikes—both traditional and electric—to 50% of annual revenue by the end of 2027. In 2018, 42% of Harley bikes went to dealers outside of the U.S.

In order to hit those ambitious targets, Harley was depending on a smooth, successful rollout of the LiveWire in order to compensate for the lack of interest many of its other new bikes have been garnering. This production pause, however, looks like it could be exactly the sort of thing to throw Harley-Davidson far off track.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
Subaru Had It Right All Along
Subaru Had It Right All Along
When first came to the United States, it sold small funky cars that were decidedly un-American. As the company grew its own identity and became more established in the U.S., it became the first automaker to offer an all-wheel-drive passenger car in 1975. Subaru was also an early-adopter of...
May 14, 2025
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
Toyota Is Moving A Prewar 700-Ton Press Machine Halfway Around The World
closed its São Bernardo Plant in November 2023, marking the end of its first overseas production facility. The closure caps off a period of continuous car production in São Paolo, , lasting over 60 years. The plant was home to a Komatsu 700-ton press that predates itself. And now...
May 14, 2025
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I Entered My Lifted Miata In A Real Off-Road Race, Here's What Happened
I have two automotive loves: The first is the Miata, the second is off-road racing. For a while I raced air-cooled Volkswagens in the deserts of California and Nevada and I was lucky enough to co-drive in a class 11 stock bug in the Baja 1000 a few years...
May 14, 2025
2024 Kia EV9: What Do You Want To Know?
2024 Kia EV9: What Do You Want To Know?
At long last, we are about to get behind the wheel of for the first time. Sure, , and sure, , and sure , but hey — what can you do? Anyway, before we get behind the wheel of this three-row electric beast, we want to know what you...
May 14, 2025
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
Watch ABS Fail When MotorWeek Tests A 1997 Chevy S-10
MotorWeek’s is some of the on the internet. The long-running automotive news magazine has a treasure trove of tests after being on the air for over 40 years. Where else can you find detailed instrumented testing of long-forgotten cars like the or a ? MotorWeek’s recent Retro Review upload is...
May 14, 2025
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I Can't Get Enough Of This YouTuber Who Builds Tiny, Fully Functional Scale-Model Cars
I love tiny, of . I have a that is roughly half the size of a normal cat, and she’s perfect. I own a 2013 , which is like the miniature version of a normal-sized vehicle (at least here in Texas) — but beyond that, I also own a Hot...
May 14, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved