has been stuck in a bit of a rut lately thanks to reporting , a and the on its products in Europe. In a (likely) attempt to calm its shareholders, the company recently announced an investment in , an electric motorcycle manufacturer.

Harley-Davidson is hoping its plans for an electric motorcycle will keep things interesting and help it appeal to new riders, and its investment in Alta will help its development of its future . The amount of the investment was not disclosed, according to the .

It’s good that Harley is aware it has to do something, even if news of the investment is already being met by a doubling down of reports today that the European Union will impose a , blue jeans and whiskey in response to President .

The was announced in 2014, but it targeted top speed and didn’t have any real promise of daily practicality. The actual production model, which is expected for 2020, will be an urban electric motorcycle with Harley-Davidson’s signature styling language.

Alta Motors will continue to make its range of electric motorcycles and dirt bikes, including motocross and supermoto models.

The problem is that electric motorcycles haven’t really taken off quite yet, lacking the same amount of interest and exploration that electric cars have benefited from lately. Harley and Alta are hoping they can take advantage of whatever untapped opportunity there is in the face of everything else going so wrong.