zzdcar
Home
/
Reviews
/
Buying
/
Here Come the Big Dealer Markups on the 2020 Toyota Supra
Here Come the Big Dealer Markups on the 2020 Toyota Supra-May 2024
2024-02-19 EST 22:09:42

Image for article titled Here Come the Big Dealer Markups on the 2020 Toyota Supra

The first few examples of the new are starting to hit the car lots and, as with any hotly anticipated new car, that means one thing: the dealers are thirsty.

So far, what we’ve seen isn’t as egregious as the infamous markups on the Dodge Challenger Hellcat and Demon models, or the when it first launched. But there are a few examples out there and we fully expect to see more. If you’re a prospective Supra buyer, you better bring your A-game to the negotiating table, or at least be prepared to travel for the best deal.

First, reported that at least one dealership——had a Launch Edition Supra listed at $100,000last week. Though the listing has since been removed for unknown reasons, you can see the attached screenshot as proof.

Image for article titled Here Come the Big Dealer Markups on the 2020 Toyota Supra

I found at least one other super-marked up Supra so far too, a car at Jeff Wyler Toyota of Clarksville, Indiana. That’s about a $30,000 increase over your average Supra, which starts around $50,000. The car has few options and generally should max out around $60,000. But dealers want their slice of the pie too, so expect some big markups early on.

A quick search on Cars.com and AutoTrader reveals that most Supras for sale right now are in fact listed at fairly normal prices. But given how this always goes with in-demand sports cars, I’m confident more steep markups will be on their way.

As also reports, have been tracking U.S. dealers without markups, so that thread is a good resource if you’re shopping. , there’s not much you can do about these markups besides shop elsewhere:

The answer is simple—the automakers can’t control what their dealers sell the car for. A lot of people forget that within MSRP is the word “suggested,” meaning the automaker suggests that the dealer sell that car for the posted price. Where you have more demand than inventory, dealers are going to try to maximize their position use markups.

While I understand the frustration, what people need to keep in mind is that markups happen because there are some people that are willing to pay them. It doesn’t matter if the car is a Porsche 911 GT3 or something “normal” like a Hyundai Kona EV. However, if every potential buyer said “Screw that, I’m not paying a markup.” prices will come down.

Have you seen some crazy Supra markups? Drop them in the comments or .

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Buying
In a Stroke of Brilliance, The 2019 Kia K900 Is Now $10,000 More Expensive
In a Stroke of Brilliance, The 2019 Kia K900 Is Now $10,000 More Expensive
In case you forgot, Kia once made a luxury car called the. And then Kia stopped making it because it sold only 455 units in the last year of production. Now Kia is at it again with the K900, and it’s $10,000 more expensive. Brilliant! You may remember the K900...
May 4, 2025
The 2019 Ford Raptor Is A Monster Made Stronger
The 2019 Ford Raptor Is A Monster Made Stronger
The takes a powerful truck that’s already excellent on dirt trails and adds adaptive dampers and off-road cruise control. They’re relatively minor changes, but the result is that the beast that is the second-gen Raptor now has an even bigger set of muscles. (: Ford flew me to Salt Lake...
May 4, 2025
Why Are Some Dealers Just Really Bad At Selling Cars?
Why Are Some Dealers Just Really Bad At Selling Cars?
As Jalopnik’s resident car buying expert and professional car shopper, I get emails. Lots of emails. I’ve decided to pick a few questions and try to help out. This week we’re talking about salespeople who are bad at selling, why a nice car would not be certified, and test driving...
May 4, 2025
At $25,000, Could This Custom 1992 Buick Roadmaster Limo Get You to Go Long?
At $25,000, Could This Custom 1992 Buick Roadmaster Limo Get You to Go Long?
Once supposedly owned by prolific Hollywood producer, Ray Stark, today’s Roadmaster limo is, like a blockbuster film, over the top. Let’s see if its price make it a new owner’s coming attraction. Think of all the great car songs we would have missed if limited-range electric cars like yesterday’s had...
May 4, 2025
At $15,500, Could You Get a Charge Out of This 2014 BMW i3 REX?
At $15,500, Could You Get a Charge Out of This 2014 BMW i3 REX?
The original MSRP on today’s BMW i3 was over fifty-five thousand dollars. Like all limited range electric cars, the i3’s depreciation is extreme. Let’s see if this one’s current price might make that downward spiral a fun ride at least. When you are close to perfection, it’s hard to imagine...
May 4, 2025
The Four Cylinder 2019 Chevrolet Silverado Feels Strong Enough But It May Be a Hard Sell
The Four Cylinder 2019 Chevrolet Silverado Feels Strong Enough But It May Be a Hard Sell
“A four cylinder?!” full-size truck customers will cry upon visiting their local Chevy truck dealer after this fall. In the half-ton pickup space, an engine with so few cylinders is unheard of. But after driving the 2.7 Turbo, I’m not sure it should be, even if I’m not entirely sold...
May 4, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved