zzdcar
Home
/
Reviews
/
Tech
/
Here's The Clearest Indication Yet Apple Still Wants In On Self-Driving Cars
Here's The Clearest Indication Yet Apple Still Wants In On Self-Driving Cars-November 2024
2024-02-19 EST 22:10:41

After years of being shrouded in mystery, Apple’s car program this year with the world never having seen as much as a prototype. But Apple has reportedly shifted from building an actual car to devising software and systems for autonomous driving, and a recently-uncovered letter to federal regulators is the biggest sign yet that the tech giant hasn’t given up in the self-driving car arena.

, and other outlets today highlighted Apple’s Nov. 22 letter from Director of Product Integrity Steve Kenner to National Highway Traffic Safety Administration chief Mark Rosekind, in which Kinner comments on and says Apple is “investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.”

Google and Ford have commented on those guidelines as well, but this is Apple’s first statement on them—and the first real sign of life we’ve seen from Apple’s car project in some time.

Earlier this year the world learned that Apple’s car program, codenamed Project Titan, was being reorganized after several years and engineering effort. The goal was, apparently, to get a car out by the early 2020s that would “disrupt” the car sector the way the iPhone did for mobile devices a decade ago.

But as several tech companies , making a car from the ground up is hard, and after tremendous internal strife, the program is being shifted toward software or a platform for other companies to use.

So what’s in the letter to NHTSA? Nothing especially groundbreaking. In it Apple urges data-sharing among companies developing self-driving vehicles in the name of safety, implores NHTSA to consider data privacy as a priority, and asks that “established manufacturers and new entrants should be treated equally.”

But there’s nothing in the letter to indicate, again, that Apple is back to working to devise its own actual car. It could just as easily be interpreted as needing guidelines as Apple works toward software and technology to enable autonomous driving, perhaps to be used by other automakers or companies, rather than an Apple Car.

The letter can be read in full below. Take a look and weigh in in the comments.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Tech
Whoops, The EU Made This Tiny Retro EV More Expensive Than Regular Cars
Whoops, The EU Made This Tiny Retro EV More Expensive Than Regular Cars
The EU has some very aggressive subsidies to promote the adoption of electric cars. That’s why I find it funny that the wonderful mini-EV somehow ended up being more expensive than regular-sized cars because it is actually too small to qualify. Regulations are hard! This all came up when...
Nov 12, 2025
The Silk-FAW S9 Thinks It Can Take On Ferrari And Lamborghini
The Silk-FAW S9 Thinks It Can Take On Ferrari And Lamborghini
A truism of the automotive world is that there will always be overconfident upstarts who think they have a shot at taking down the entrenched heavyweights. These upstarts usually include executives who used to work at said heavyweights and Silk-FAW, a U.S.-China-Italy startup that , is no different. The...
Nov 12, 2025
The Audi Skysphere Concept Is A Fast Electric Car For Those Who Don't Want To Drive
The Audi Skysphere Concept Is A Fast Electric Car For Those Who Don't Want To Drive
has debuted its latest concept car, the . The EV is strictly a concept, which means that Skysphere models won’t be rolling around on public roads, unlike Audi’s . The Skysphere’s showstopper feature is that the wheelbase can expand and contract based on the type of driving it’s doing....
Nov 12, 2025
The Mercedes EQS Is Probably Going To Start At Well Over $100,000
The Mercedes EQS Is Probably Going To Start At Well Over $100,000
The Mercedes S-Class currently starts at $109,800 in the U.S., and, when Mercedes of that car — the EQS — most people assumed it would cost six-figures as well. On Tuesday, Mercedes EQS prices for Europe, and it seems most people were right. The EQS is available for order...
Nov 12, 2025
The Electric Chevy Silverado Will Have Optional Four-Wheel Steering
The Electric Chevy Silverado Will Have Optional Four-Wheel Steering
Remember ? Sure you do. Well, it looks GM is also giving its upcoming electric Silverado a similar feature. Of course you’ll recall that this isn’t It doesn’t look like “crab walk,” exactly, in the video that Chevy posted today, but those rear wheels are definitely steering. I could see...
Nov 12, 2025
This Kia Soul EV Makes An Unlikely Perfect Beach Car
This Kia Soul EV Makes An Unlikely Perfect Beach Car
has saved one of its pre-production cars from the crusher and turned it into a . I guess that makes it part of the reuse-reduce-recycle loop to prove that it’s hip and very much into being eco-conscious. But you know what? It works! This is a one-off, named after...
Nov 12, 2025
Copyright 2023-2025 - www.zzdcar.com All Rights Reserved