This Mercedes V-Class in fire-department tuner car livery is for those of you who habitually answer the question "why" with "why not?" Seriously though, I find this unjustifiably alluring.

HRE Wheels is using this van to shill their new TR1 Series rims, which can be sized from 20" to 22" tall and 9" to 12" wide. The wheels are allegedly "lighter weight" (than what?) and are newly available for truck, SUV, and van applications.

As for the van, modifications on this seem to be to lowering springs, that set of steamrollers, and a whole lot of computers.

Here's a quick walkthrough from the outfit that put it together:

This would be a pretty premo personnel carrying unit for a fire department that never has to encounter potholes.

Images via HRE