According to a report on Automotive News Europe, Honda will end sales for the euro-spec Accord with no replacement planned.

Euro-spec Honda Accord axed, won’t return to segment

This report was confirmed by Leon Brannan, Honda’s UK car division’s boss, who told Automotive News Europe at a press event that the company will be “running out the Accord” and “will not return to the segment”.

Brannan further mentioned that the costs of competing in the segment are “eye-watering” and consumers are shifting to premium models such as the BMW 3-Series and Mercedes C-Class.

Honda brand in SA

The brand seems to be doing okay in the South African market, just 73 units short of hitting the 1000 sales mark, which is not necessarily bad as the 933 units put it in the top ten best-selling manufacturers in SA for December 2014.

However, with only 25 sales of the Accord made in December last year and only eight the month before, the C/D segment sedan is under pressure. The introduction of the Ford Fusion will either help grow the diminishing segment or eat further into Honda’s Accord sales.

The Honda Accord was first introduced locally in 2003, and has since received a number of facelifts. The latest being a 2014 update which included the model getting new engines, advanced safety features, enhanced interior space, as well as a new lighter front suspension which is said to enhance ride and handling.

You can read more about the model here, which our editor Davehad for a test period.