ICON’s Defender is certainly fancier than Land Rover’s now discontinued original, but company founder Jonathan Ward doesn’t want it to be a fashion item.

There are many companies out there who will turn your Land Rover Defender into something more capable, comfortable or even flashier, and as long as you’re in Europe, I would say is the one to call.

Twisted Automotive is to Land Rover Defenders what Singer is to air-cooled Porsches. Once you've…

On the other side of the water, there’s Jonathan Ward’s ICON—who might be most famous for their Toyota FJ and Ford Bronco conversions. But they will also throw an LS into Land Rover’s finest if you have the means, changing a whole bunch of other details in the process to make yours the best Defender in California. Or anywhere else.

Though $350,000 may be a steep figure, Gear Patrol has more on what you get for your money:

I would settle for a short wheelbase with a lousy Land Rover diesel.

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