zzdcar
Home
/
Reviews
/
Culture
/
Gran Turismo 3's Event Posters Were the Peak of Y2K Graphic Design
Gran Turismo 3's Event Posters Were the Peak of Y2K Graphic Design-August 2024
2024-02-19 EST 22:11:58

Image for article titled Gran Turismo 3's Event Posters Were the Peak of Y2K Graphic Design

The “this changes everything” mantra is certainly overused in the tech sphere, but occasionally it’s justified. The release of Gran Turismo 3: A-Spec on the PlayStation 2 in 2001 was, without question, one of those bewildering moments. were revolutionary because they redefined what racing games could be, but it was GT3 where the tech finally caught up with the vision. Nothing looked or felt like it before, and most developers struggled to deliver anything on the game’s level for a good several years following its launch.

I certainly remember GT3 blowing me away as a wide-eyed kid, but not purely because of the realism of its gameplay. I’d frequently get lost in the mere act of navigating the game’s menus — visiting the various dealerships, surveying the events and, of course, . It’s the events I’d like to highlight today, because 22 years on, they still fill me with joy.

To understand why it’s useful to know what came before. When choosing a race in the first two games, you’d navigate slow, unattractive menus loaded with yellow icons and white text. It wasn’t pretty and you got the sense it wasn’t really supposed to be — you’re here to drive after all, not push a cursor around. But with GT3, Polyphony Digital made the artistic decision to blanket players’ TVs with lavish, full-screen posters, really making each event feel like, well, an event.

Browsing races in Gran Turismo 2 looked like this...

...but by Gran Turismo 3 it looked like this!

To be perfectly honest, I don’t know if this would’ve been possible on the PS1 — maybe the switch from CD-ROM to DVD allowed Polyphony to store more and higher-resolution images on the disc, or maybe the PS2 had more headroom to load them faster. In either case, as someone who was always drawn to weird and creative expressions of graphic design from a young age, you can bet I took notice.

The artwork itself is so unashamedly of the era. Some of the posters repeatedly layered semi-transparent photographs and game assets so many times that it could be difficult to discern what you were actually looking at, particularly on a fuzzy, old tube TV over composite cables. Case in point: the “Rally of Alps” below, where there looks to be an in-game Peugeot 206 WRC car superimposed over a photo of one. Why? For impact.

We all know the sound.

I love this next one for similar reasons. Although it’s a little hard to tell with the strip of thumbnails blocking the lower third, the Vitz cup cars in the background are all actually the same Vitz cup car, Photoshop-stamped and scaled five times in a descending fashion, so it looks like an image of a race if you’re not paying close attention. Sneaky!

Don’t be fooled by the Vitz’s whimsical nature: this event is so painfully, needlessly unfair. It looks like a one-make race, but every opponent car is artificially boosted to be way more powerful than yours.

As you’ve likely noticed, the other reason these event graphics are so entertaining is because of their rather flowery application of the English language. Proper localization wasn’t necessarily commonplace in games even by the early aughts, which is how we get flavor text like “our beloved and tricky circuit, Laguna Seca” and the infamous “4WD Challenge” screed:

Have you ever asked yourself “why don’t you choose 4WD?”

Funny thing about the paragraph in this poster: thanks to sleuths over at , we know today that Polyphony’s artist actually lifted ad copy from — in this case, for the PowerBook G4 — about the computer’s titanium chassis, and changed most of the nouns and adjectives to form a paean to all-wheel-drive cars. Brilliant.

A curious beta version of the “Altezza Race” event.

That version with the Apple placeholder text is actually from a pre-release build of the game, where you can find many more oddities, like that features no images of the Toyota sedan — just repeating text in Impact font. I love it, even if it gives me a headache if I stare at it for too long.

Accosting players to “try!” was evidently a theme for GT3's visual designers, as confirmed by this “Elise Trophy” poster that did actually make it to release:

That’s certainly a way to describe the Elise.

There are so many of these, and they’re all so random and delightful. They also cultivate a lighthearted enthusiasm that’s lacked from most racing games since. For example, this is how the typical event screen looks in . No colorful, full-screen propaganda — just a logo paired with a relevant in-game screenshot. I’ll commend Polyphony for continuing to use the same logos for races like “FF Challenge” that actually date all the way back to GT3, but where’s the excitement?

The event selection screen in Gran Turismo 7.

This is something GT7's predecessor, GT Sport, actually got right by the way — having recreated many classic GT3 event posters with images from the latest installment. And just like the old days, they’d balloon up to fill the display when you selected them. It was a lovely tribute for longtime fans.

The event selection screen in Gran Turismo Sport’s “GT League” mode.

Whenever I go back and play old games, the one thing that always impresses me is how developers were able to build such engaging worlds and mythologies despite the fact that the actual simulation was so rudimentary and limited. Tech may have improved by leaps and bounds, but modern titles still have something to learn from the classics. The stuff in-between the on-track action matters almost if not just as much, and GT3 continues to prove why more than two decades on.

Comments
Welcome to zzdcar comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Culture
It's Time To Evaluate The Accuracy Of Playmobil Air-Cooled VW Engines
It's Time To Evaluate The Accuracy Of Playmobil Air-Cooled VW Engines
, those toys that had the same sort of smart-kid, vaguely European parents feeling, have recently , and they’re quite charming and remarkably accurate in look. To really get a sense of just how accurate they are, let’s take a careful look at how much attention Plamobil has given...
Aug 5, 2026
Hey GM Parking Lot Goons, Teslas Are American
Hey GM Parking Lot Goons, Teslas Are American
Were you aware that many carmakers have separate parking lots for competitors cars, or separated for domestic or foreign cars? It’s true, Regardless of what you think of the practice, , at least on GM’s lots. Whoever is policing GM’s domestic car lot should maybe brush up on which...
Aug 5, 2026
Here's How The New Thrustmaster T-GT II Wheel Compares To Fanatec's Direct Drive On Paper
Here's How The New Thrustmaster T-GT II Wheel Compares To Fanatec's Direct Drive On Paper
This week Thrustmaster announced its new T-GT II sim racing wheel. Once again Gran Turismo-branded (it’s the official wheel of the game’s FIA championship series), the T-GT II replaces the first model that launched alongside GT Sport about five years ago. It’s priced just like the outgoing one, at...
Aug 5, 2026
Here's Six Bonkers Facts About A Bonkers Car, The Bricklin SV-1
Here's Six Bonkers Facts About A Bonkers Car, The Bricklin SV-1
You know Malcom Bricklin, right? He’s the guy who started Subaru of America and to America, too. Between those two iconic moments of automobile heroics, he also developed his own radical, wedge-shaped, gull-winged sports car years before DeLorean— The SV-1 is a pretty fascinating car, and while it deserves...
Aug 5, 2026
The Ferrari 296 GTB Brings Back Dino As A Hybrid
The Ferrari 296 GTB Brings Back Dino As A Hybrid
Ferrari has returned with yet another , the 2022 , for all those of you who reside within the venn diagram of supercar lovers and . This time, though, it’s showing off the first production car to come from Maranello with a turbocharged V6 hybrid drivetrain, which has been...
Aug 5, 2026
This Is The Difference 100 Years Makes At Aston Martin
This Is The Difference 100 Years Makes At Aston Martin
Aston Martin is its centennial with another version of a production car that nods to its history. The carmaker will honor both itself and its oldest surviving sports car, , with a dressed-up . That sounds like a jab, but I promise I don’t mean it that way. Aston...
Aug 5, 2026
Copyright 2023-2026 - www.zzdcar.com All Rights Reserved