The is a truck, and if there’s one thing truck people love it is easter eggs. They adore this shit. Stick a tiny Jeep in a Jeep taillight and people lose their minds. This, I fear, has backfired with the HHUMMERH.

See it now?

Maybe it’s clearer there.

Or seen ?

I will say that easter eggs are rather popular here on Jalopnik as well as with the buying public in general. It’s possible that easter eggs are more popular on the internet than on dealership lots, given that the Chrysler 200 has one of my favorites. In any case, a brief rundown of some of our easter egg coverage:

If you’re into very fast off-road pickup trucks designed to take the glory of nature out behind the

By many accounts, the Tesla Model 3 is a great car. Sure, it’s needed some work on the body and on…

We've been all over the 2015 Jeep Renegade, heard how fuel efficient it's going to be and how many…

The 2019 Ram 1500 has a new mild hybrid system, a glorious optional 12-inch touchscreen display,…

My friend recently gave me a ride in his Chrysler 200S (yes, someone actually bought one), and…

As you can see, Jeep, Chrysler, and Ram are big easter egg types, as is Tesla, which I think .

The Hummer EV’s easter egg isn’t much of one anyway so much as a design treat. The headlights themselves are the Hummer ‘H’ on each side. That’s cute and neat! The headlights also flank a wonderful full-width lightbar with the Hummer name spelled out on each light unit. I love full-width headlights! I love names in them! I love, even, the old Mercury Sables that had these. Even the second-gen Sable!

Hummer’s headlight logo even reminds me of the ones on the mid-2000s Ford GT, made to commemorate Ford’s 100th anniversary. The headlights read ‘100' with a vertical light unit and two projector lights.

What happens with the Hummer EV, though, is you get the Hummer name in the middle and an H on either side. The face doesn’t read HUMMER. It doesn’t read H-UMMER. It reads H-HUMMER-H.

HHUMMERH.

I can’t quite put my finger on why nobody seems all that jazzed about GM’s all-electric Hummer EV. Maybe it’s the cost. Maybe it’s that it won’t be here for years. I’m betting on it all coming down to HHUMMERH.