Jaguar and Land Rover have announced a launch of a new Special Operations division that will be dedicated to building top-level luxury and performance vehicles, and to meet the “increasing expectations of today’s most discerning and enthusiastic car customers.”

Under the leadership of former Land Rover global director John Edwards, the Jaguar Land Rover Special Operations Division will offer a range of products and services. These will include ultra-luxury products and limited run collector editions, as well as truly bespoke commissions and an extended choice of colour and trim specifications and accessories. There will also be heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts.

The division will have a team of 150 Jaguar Land Rover specialists, based out of a new technical centre complete with F1 style facilities and an automated paint shop.

In addition, a new heritage vehicle workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type recreations and will also allow the newly formed heritage team to expand its servicing and restoration services.