Images of Kia’s latest dramatic concept have surfaced ahead of it official debut at the Frankfurt Motor Show.

Conceived for the European market, the styling was constructed at the company’s design studio in Frankfurt under the direction of Kia Europe chief designer Gregory Guillaume.

Kia’s Future Design Direction

According to the Korean automaker, their latest upcoming B-segment contender is “ready to take on the urban environment with style and tenacity, and will preview an innovative new powertrain.” The concept will serve to gauge reaction to a possible future design direction for the brand.

As seen from the images, the Kia Niro Concept comes across as a compact crossover coupe with brand’s trademark grille accented with neon yellow, a contrasting greenhouse, and butterfly doors to access a moulded cockpit with a widescreen infotainment display. Power is most likely to come from a hybrid setup.

Full details on the Kia Niro Concept will be available once it debuts at Frankfurt.

Kia Niro Concept Gallery