is asking its dealers to pretty please not mark up when they get hands on it. Right now, it’s set to arrive before the end of the year, and potential buyers may be worried about steep price hikes on vehicles they’ve and have been waiting to place an order on, according to It’s fairly well known throughout the car-buying world that in the entire country.

From the story:

In a letter sent to its dealers on Tuesday, Kia wrote “ is an important new owner to the Kia brand, and price transparency will be paramount as part of their purchase experience. We ask dealers to retail the EV9 without mark-up over the Manufacturer Suggested Retail Price.”

Cars Direct asserts that this may just be wishful thinking. At the end of the day, dealers determine markups and prices based on supply and demand, and love to mark up car prices. The outlet even found to the point . There are even reports of – being marked up $20,000 above MSRP, according to Cars Direct. That has since changed, and Kia is reportedly offering fairly sizable incentives on to take advantage of a loophole that allows foreign-built EVs to qualify for a commercial tax credit when leases.

Analysts reportedly say those markups on EV6s were “unavoidable” because of really thin margins between MSRP and invoice prices. There still is no word on an invoice price for the , according to , but it could be possible that Kia wants to take a similar approach with the electric crossover.

This is a good time to remember that is a walking nightmare, and it really should not be this way. There really is not much Kia can do to stop its dealers from going wild on markups, it can only politely ask. What a mess.