TheKiaSupermanOptima Hybrid has been unveiled at the 2013 Chicago Auto Show. The Kia Superman Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment to raise awareness of DC Entertainment’s ‘We Can Be Heroes’ campaign which aims to bring relief to people affected by drought and famine in the Horn of Africa. The Kia Superman Optima Hybrid is the sixth out of eight vehicles representing characters from the Justice League.

Kia Superman Optima Hybrid – Features

Kia, together with DC Entertainment and Super Street Magazine designed and built the vehicle which has been widened with custom fenders and features adjustable suspension which raises and lowers the vehicle with the push of a button. The hood features the Superman emblem while a red paint design extends to the trunk, evoking the look of a crimson cape. The bevelled front grille resembles Superman’s belt with red headlights.

The interior of the Kia Superman Optima Hybrid is upholstered in custom materials and the seats and steering wheel feature Superman’s iconic ‘S’ shield to give the vehicle a heroic touch. Two video screens are found in the front headrests which are used to raise awareness by featuring a custom ‘We Can Be Heroes’ video that demonstrates how one small act can make anyone a hero.

“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause. To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”