Just 10 lucky people will be taking ownership of the new Lamborghini Aventador SVJ Xago edition, built to celebrate Lamborghini's new personalisation studio.

The Ad Personam studio inSant'Agata Bolognese, Italy allows customers to spec their cars to their heart's content, but from July 2020, customers will be able to do this virtually and there'll be no need to travel. Given how much focus is on personalisation of the vehicle, Lamborghini reckons its new virtual studio will be a winner. The takeup has been good so far, with more than 50% of Lamborghini vehicles coming off the line feature at least one item from the catalogue.

"Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car," said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini. "We still look forward to welcoming clients to Sant' Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually."

As for the Lamborghini SVJ Xago edition, it's said to be "inspired by the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature." Thre's a unique Ad Personam contrast colour as well as gloss black Nireo wheels. Inside, there's an exclusive seat pattern with a hexagon theme and each car will have a numbered plate.

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