Italian carmaker Lamborghini has finally admitted that it needs to join the mainstream electrified world by reducing carbon emissions and announced its strategy for the future.

As niche and low volume as it may be, Lamborghini has announced its electric strategy for the future. While the focus is on decarbonisation, theDirezione Cor Tauri details the roadmap to electrification over the next 10 years.

The first electrified hybrid product will be hitting the roads by 2023, every Lamborghini model will be electrified by 2024 and it's first all-electric vehicle will be on the road by 2029. Product aside, Lamborghini hopes to have reduced its CO2 emissions to half its current level by 2025.

Cor Tauri, Lamborghini’s strategy, will comprise of 3 phases in its words:

Celebrating the combustion engine (2021-2022)by presenting models paying tribute to the company’s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today’s success, rising to the pinnacle of technology and design masterpieces with the limited series. The most recently unveiled, the Sián, kicked off the electrification journey: the first Lamborghini featuring hybrid technology. This phase will be characterized by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present, but always under the impetus of the visionary spirit that distinguishes Lamborghini. Two new cars in the V12 model line-up will be announced in 2021.

Hybrid transition (by the end of 2024): in 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified.Performance and the authentic Lamborghini driving experience will remain the focus of the company’s engineers and technicians in developing new technologies, and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification. The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.

Leading the hybrid transition will be anunprecedented investment: more than 1.5 billion euros allocated over four years,the largest in Lamborghini’s history. It is a tangible sign of the company’s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.

First fully-electric Lamborghini (second half of the decade):acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance, and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully-electric model.

For those who want the simplified version without the marketing jargon, essentially the first part of the plan will continue with the internal combustion engine with the last of the naturally-aspirated V12 products being revealed. There will be 2 V12-powered vehicles in 2021 and these will signify the end of this iconic 12-cylinder engine.Part two of the plan starts in 2023, where Lamborghini will launch its first hybrid series production vehicle. It will be the 2nd electric assist vehicle after the extremely rare Sian. Lamborghini has invested€1.5 billion over 4 years. This could be a hybrid plug-in version of the Lamborghini Urus.Finally, from 2025 Lamborghini says it will be making its all-electric vehicle. Very little is known, but we could see the Porsche Taycan/Audi e-tron GT platform underpinning this new Lamborghini. We don't think Lamborghini quite has enough money to develop its own all-new electric platform, but we'll have to wait and see.

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