Lamborghini CEO Stephan Winkelmann has announced that the much anticipated production version of the Lamborghini Urus Concept SUV can be expected in 2017.

The Urus will be the company’s first SUV since the LM002, with an estimated sales potential of 3000 units per year.

Winkelmann remarked in an interview at the Detroit Auto Show that the “the luxury SUV market is poised to continue to grow.” Hence the decision to produce the Urus.

Lamborghini discontinued the LM002 SUV known as the Rambo Lambo in 1993 after a failed effort to make military vehicles. It was in 2012 that the automaker unveiled the Urus concept featuring a 5.2-litre V10 turbocharged engine that includes an electric motor with plug-in capability.

The Urus is also rumoured to ride on the same MLB platform as the next-generation Audi Q7, Porsche Cayenne, Volkswagen Toureg as well as the Bentley SUV.

Winkelmann also said in the interview, they plan to start deliveries of the new Huracan sports car, which replaces the Gallardo as the entry into the brand’s lineup.

Lamborghini Urus Concept gallery